BUSINESS MASTERY SUPPLEMENT — eBook
by Cherie Sohnen-Moe

Work smarter not harder! Save time and money with this supplement to the book, Business Mastery.

This download has text-based template files to help you build business and generate a community network. Easily create targeted professional letters, write and update a complete business plan, and implement inspired marketing ideas.

More than 150 model letters include primary care correspondence, cooperative marketing suggestions, resume cover letters, client communications, announcements and thank you letters. The letters, marketing plan guidance, press releases and other materials were created in response to numerous requests for samples of actual written letters and a business plan that practitioners could use as templates.

I would barely change the text in most of the letters. There are sample letters for twelve general situations, including introductions, follow ups, and contacting primary care office. Then each general topic has sample letters for specific situations like letters to folks in the medical professions, letters to the media, announcements, non-payment issues, and cover letters for resumes. But if you have something particular to say or to address you’re in luck. After immersing yourself in Cherie’s solid examples, you will have a clear view of how you can write your correspondence. —Eileen Ryan, Marketing Matters

Humanistic business is a relatively new, even radical, concept, and Sohnen-Moe has danced on a tightrope few have dared to step out on to gather the experience and knowledge that she shares in this book. —Massage Therapy Journal, Spring 1999