Hi, I’m the staff writer at Natural Touch Marketing — which means my job is to communicate simply and effectively how hands-on healing can help people. Here’s some ideas on how to talk about what you do.
You may be a craniosacral therapist, Reiki practitioner, reflexologist or other practitioner doing amazing body or energy work. You see fantastic results with your family and friends. But then you hang out your shingle and nobody comes. You try to talk about it, but people nod politely or look at you strangely. Some may even engage with you — but never call.
It’s a challenge
Our customers tell us about their challenges in explaining the techniques they love and practice. “I tried to create my own brochure in the past, but it’s hard to explain Reiki.” “Putting into words the experiences people have with reflexology is hard for me.” And here’s this from someone who is out there doing massage in nursing homes. “The staff at those facilities have to get programs going for the residents, so the Comfort Massage brochures help them understand what I can offer.”
What’s that?
What may be hardest in talking to people is putting yourself in the shoes of someone who hasn’t heard much about what you practice. That’s exactly the place to start. Think back to a time when you first heard about a new body or energy work technique. There are so many new ones, this might have been yesterday! Your first question is, “What’s that?” Then you want to know if it will help and how quickly it could help.
Does it help?
Here’s an example. Not so long ago, friends and customers started emailing me information about EFT (the Emotional Freedom Technique). I had a good first impression — it could help with the underlying stress of many illnesses, and it was an easy technique I could even apply on myself. I tried a little tapping and liked it. I wondered if it could help me feel less tired and experience more energy. If someone appeared on my radar and said, “I’m giving a class on EFT on December 9 from 7 to 9 pm,” I would be very likely to enroll and experience it first-hand.
Keep it simple
Here’s my last, and most important, tip. Even though your potential client wants to know what this thing Reiki (or whatever) is, don’t go into tons of detail. It’s a healing art, it’s gentle, and all it requires is that you sit or lie down in your street clothes. Then tell them about how it can help them.
Examples?
“I’ve seen people’s headaches disappear.” “Clients tell me their injuries heal really fast.” “People come in really stressed, and leave relaxed — and even sleep better!”
Now it’s your turn. Have any examples to share?
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