Make brochures
work for you!
- Send
a welcome card to first time visitors
inviting them to call if they have
follow-up questions. Enclose a
brochure that targets any particular
issues that may have arisen during
their appointment.
- In
addition to displaying brochures in your
own office, get permission to set up
displays in referring practitioner's
offices, health clubs, yoga and Pilates
studios, community co-ops, senior centers
or wherever the people you want to serve
are likely to see and pick them up. Make
sure people associate the benefits described
in your brochures with you.
- Create
a single-panel insert explaining your
hours, rates, areas of specialization — whatever
sets you apart. Or let us personalize
the back for you. When networking with
practitioners who may refer to you, reinforce
your first impression with a follow-up
letter or card and include a brochure
that targets their particular concerns.
- Create
interest in your practice by writing
an article for the newspaper or your
own client newsletter in which you encourage
people to call you, without obligation,
to request free brochures on particular
topics.
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HINT: Make
it easy for others to refer to you by
supplying them with multiple copies of
brochures imprinted with your personal
information on the back.
Five
of the six chiropractors I gave your brochure
to now make referrals to me. —C.J.
Ashmore, CMT, Charleston, IL
HINT: Well-done
professional materials from an independent
source add impact and credibility to your
presentations and displays.
Thank
You! Your brochures are very helpful and
have certainly opened doors for me! —Monika
Fulton, CMT, Saginaw, MI
HINT: When
networking with practitioners who may refer
to you, reinforce your first impression with
a follow-up mailing. Target your package
to their particular concerns by including
brochures on specific topics.
I
had immediate response from sending one
of the Massage and Pregnancy brochures
to each of the OB/GYN docs asking if I
might place a small display in their waiting
room. I'm always proud of the look of "my" brochures
and gift certificates. —Evelyn A.
Boswell, CMT, Mount Vernon, IL
When
we first moved into our new location, it
could have been "any-office, USA." Then
we put out your brochures, and suddenly
we were a massage office... professional
and ready for business.
—Joan Bishop, LMP, Olympia, WA
All
your brochures are well researched and
well written...an extraordinary contribution
to massage professionals.
—Dawn Nelson, Founder and Director, Compassionate Touch® For those
in Later Life Stages, Walnut Creek, CA
HINT: Create
interest in your practice by writing an article
or creating a flyer. In it, encourage people
to call you, without obligation, to request
free brochures on particular topics.
Your
customer service is top notch! —Lori
Snow, LMT, Knoxville, TN
The
new brochures from Information for People
(Natural Touch Marketing) are right on
target for what's going on in the massage
world. —Harcourt & Rice, Inc,
Bath, ME
Your
fibromyalgia brochures are wonderful. I
brought them to a support group and everyone
was very impressed! — Bonnie Bizzozero,
North Tonawanda, NY
I
love your products! The brochures educate
my clients and increase my business. —Cara
Van Epps, NCMT, Fredericksburg, VA
I
give your brochures to people who don't
have a clue about massage and they read
them and say "Oh, I get it." —Sherri
Sasser, LMT, Lakeland, FL
Everyone
loves your brochures. They are just flying
off the shelf and we are not finding them
in the trash—people are actually
taking them home. Thanks for creating great
products. —Mike Sellers, Spa at Cinco
Ranch, Katy, TX
I
have trouble keeping your brochures in
stock. People take them and come back with
questions, so I know they are looking at
what they've taken. These brochures have
helped my business. —Lisa Young,
Doylestown, PA
My
Chiropractor LOVES the massage and chiropractic
brochure. The wording is perfect and he
loves the philosophy and the approach. —Josie
Forster, Prineville, OR
I
don't know what I would do without you.
I don't have to think about what to say
or how to say it. People may be shy about
asking questions, but the brochures answer
all their questions. —Lara Kapplin,
Greenfield, WI
Your
timing is impeccable for the lymphatic
massage brochure. You have taken a difficult
subject and made it easy to not only understand
but also to see the benefits. —Richard
Conrad, Florence, KY |
