Our design staff have given you a
big headstart by choosing typefaces and text colors that
complement each graphic design. Now you need to decide
what to say and how to fit it onto the business card.
Some basic tips:
Keep your message
short
It is hard to condense yourself down
to the size of a business card, but doing so will actually
help you focus on the most important aspects of your
massage, Reiki, reflexology or other bodywork practice.
The shorter and more to the point you can make it, the
more people are likely to grasp and remember what you
do in their brief look at your card. Try to make every
word count. Use terms that are likely to to be understood,
and highlight what makes you different from others offering
similar services in your area.
Keep it simple!
Avoid the "ransom note" approach
to design. Use different type sizes, italics or bold
where they make sense (for example to differentiate your
practice description from your contact information) but
use them sparingly. Too many variations distract from
your message. Take a look at some of the examples we've
created to give you some ideas.
Include your basic contact information
Essential: your name and/or business
name, contact phone number(s), email/web address. If
you work out of your home, or by appointment only, you
may not need or want to add your street address.
Tell people "in a nutshell" how
you can help them!
It should be perfectly clear from
your business card what you do, for example massage therapy,
hot stone massage, Reiki or skin care. But more important
than a complete list of your modalities is the answer
to the question of “Why should I come see YOU?” For
example:
Relieving Stress since 1989 — Let
me relieve yours
Revitalizing massage for the whole family (or pregnancy
or chair massage, or spa services)
Your back and neck pain specialists
Specializing in keeping seniors active since 1995
Skin care with a caring touch
Relaxation in the comfort of your home
Reduce your stress — Improve your life with reflexology!
Consider getting more than
one massage business card
Keep your front design the same, but
change the back. One can be your "all-purpose" card
with an inspirational quote on the back, a list of benefits,
or simply blank for writing a special message to whoever
you hand it to. Get a second card with a special offer
on the back (Buy 4 sessions and get the 5th free; $5
off your next session) to hand out to prospective clients,
to have your clients hand out to their friends, or to
reward your favorite clients.