If you want to attract new clients, you may want to give people who
don't know you a chance to experience what you have to offer at no
risk.
Most people are hesitant to try something new. In this case, however,
all you are asking from them is a little bit of time to receive the
benefits of your service — something you believe in so much you
are willing to make an investment of your time to show them how much
they have to gain!
Here are some basic tips that will help you maximize results for your
effort.
Offer promotional, 5- or 10-minute
clothed bodywork sessions in health
food stores, gyms, salons, athletic events, other health practitioners'
offices, work sites — just about anywhere there's lots of foot
traffic.
Pick locations likely to have the
kind of clients you want to attract, people who are willing and able to pay your fees, and who
are the kind of people you enjoy working with. For example, if you
want to attract people who already invest in their self-care, you may
want to set up at a fitness center, in a naturopathic clinic or next
to an organic produce stand.
Make friends with whoever supervises
the location whether it's a shop
owner, receptionist or event planner. Offer a free sample or give them
discount coupons to use for your services.
Once on-site, set up a massage chair if you have one. If not, use a
chair to give neck and shoulder massage or energy work, or have people
lie on your massage table, if appropriate for the location.
Use a simple screening form,
so you can ensure safety, and be sure to include space for their
name, address and phone number. Later you can send them a promotional
postcard with a discount announcement, newsletter or
brochure on a topic of their interest, for example, "Massage
for Women" or "Sports
Massage."
Give each participant your full attention. Listen well to their needs,
and let them know where they can find you.
Make sure you have your appointment
book out, but don't push them to schedule. If you have picked your
location well, you'll have no trouble attracting some great clients.
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