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Add New Skills to Your Massage Practice

"Live as if you were to die tomorrow. Learn as if you were to live forever."
—Mahatma Gandhi

Making an investment in your professional development can pay off in numerous ways.

  • It can increase your income and sustain your interest in what you do.
  • You may want to diversify your skills in order to develop a different or less demanding way of using your body.
  • Or, perhaps offering multiple therapies will help your clients who have particular challenges.

Evaluate your goals

Before pursuing a new modality, evaluate your goals. Do you want to increase your set of relaxation techniques, build your clinical skills or take advantage of the growing interests in spa services?

Developing clinical skills can help you increase you rate of success with clients, while creating a spa menu can attract clients looking for something especially luxurious. You may decide that it's the time to add myofascial release or Healing Touch to your bag of skills. Or if you are really interested in expanding your horizons, you may decide to get training as an esthetician, doula or yoga instructor.  

Check the legal climate in your area

Make sure you find out what legal requirements there are, if any, for practicing your new skills. For example, if you are not an esthetician, find out what spa services you can offer as a massage therapist.

If this is where your interest lies, consider that some spa services easily lend themselves to adding retail products your clients may want to take home with them. Just remember to start small, and only carry what you use and believe in yourself.

Whatever you pursue, make sure it is something you feel excited about. Adding to your professional skills can boost your confidence and satisfaction in what you do, and keep you passionate about marketing your services.

Diana Moore is the staff writer for Natural Touch Marketing™ for the Healing Arts. She practiced massage for 14 years, 8 of those as a hospital-based massage therapist. Read more about Diana and the rest of our staff...

 

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Reprinted with permission from Natural Touch Marketing™ for the Healing Arts. Natural Touch Marketing offers professional tools for nurturing a thriving practice by building relationships, sharing your knowledge, and showing that you care. Free resources incude monthly articles, quick tips and tricks, interviews with successful practitioners and more. Visit them at www.NaturalTouchMarketing.com.