Background Homework for Your Massage Marketing Plan
"Some people regard discipline as a chore. For me, it is
a kind of order
that sets me free to fly." —Julie Andrews
Make the most of your marketing time and money with a strategic marketing
plan. This is a kind of practical scheme used to drive a business's
marketing efforts. Every business has different marketing needs, but
there are a few key areas that make up every strategic marketing plan.
What is your mission? What do you hope to accomplish?
Do you have a general, or specialized practice? What is the profile
of your ideal client? What are your strengths and weaknesses?
Be optimistic and realistic. What
do you need to do to remain viable? What are your goals in the next
1-3 years? How can you get there?
Are you located in an area where the service
you offer is already popular, or will you need to educate the people
who live there? How many others are offering the same service in your
area? What will set you apart from your competitors?
What steps do you need to take to reach your goals
and objectives? What promotional methods will help you reach people
who fit the profile of your ideal client? How will you set yourself
apart? Some of these steps will be obvious like printing brochures,
business cards and letterhead. It could also include advertising in
the yellow pages and newspapers, no-cost marketing efforts like sending
press releases and speaking publicly, and creating client communication
materials like postcards and newsletters.
In order to stay
on target, refer to this calendar as you work toward your goals,
revising as needed.
Research your own strengths and
weaknesses as well as those of your competitors. Are the practices
of your competitors' viable? How do they set themselves apart? Study
your local business environment. How is the local economy doing at the
moment? What are people willing to pay for your service? What local
publications does your ideal client read? Conducting research may take
time, but it is one of the most important ways to find out how to best
direct your marketing efforts.
To grow and thrive, build your skills, do your best work and invest
some time to develop a strategic marketing plan.
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