Caring for
Massage Clients May be Your Best Massage Marketing Tool
"I
feel the capacity to care is the thing which gives life its deepest significance." —Pablo
Casals, world-renowned cellist
As a small business, your relationship to your client is the major
advantage you have over large businesses. Big businesses can offer low
prices, but not necessarily a friendly and trusting connection. Especially
in a touch-oriented profession, you are close to your clients in a way
they may not experience with anyone else.
In our fast-paced society, many people have little or no touch, or
safe, intimate connections with other people, so you may be “selling” comfort
and peace of mind more than anything else. When a client is with you,
his or her guard is down. You respect this and nurture your clients
at their core. Once they get to know you, they may not feel they can
find this easily elsewhere.
This is the whole essence of Natural Touch Marketing — the ongoing
expression of care for your valued, returning clients.
- Continue to let
them know you are genuinely interested in them.
- Ask them questions
about how they have been since their last session, and what they
would like to achieve in their work with you.
- Even if you must consult notes
before your client arrives, make a point of recalling what has transpired
in previous sessions and commenting on it when appropriate. For example,
you might wish to call attention to an improvement in flexibility,
alignment or tension level since you last saw your client.
The opportunities are limitless. Some ideas:
- Give your clients discounts
on their birthday.
- Reward them for referring new clients
to you.
- Send a card if you haven't
seen a client for awhile.
- Include your clients in mailings offering an
extra 1/2-hour service with their regular 1-hour treatment.
Satisfying
relationships with your regular clients are not only the basis for
your livelihood, but may very well serve your need for a rewarding
life.
|
|
Clearance Sale
