Promotional Mailings Increase Client
Returns
"Patience
and perseverance have a magical effect before which difficulties disappear
and obstacles vanish."
—John Quincy Adams
Marketing research shows that when a new client hears from you three
times in a row, they are more likely to remember you and use your services.To
give this a try, send a new customer one promotional message per month
for 3 months.
For the first promotion, you may want to offer
a one-hour bodywork session for the cost of a one-half hour session.
This may seem
like a big offer, but if you consider that you: 1) get bookings
where you may not have any otherwise, and 2) make an offer that's hard
to refuse, you may want to test it for yourself.
The next promotional, one idea is to offer
a chance to experience another modality your provide.
For example, offer 50% off a reflexology,
stone massage or any other specialized modality you practice. This
way, your new client gets to experience your other skills early in
their relationship with you.
Another idea for additional promotionals is to offer
a product with a client's next appointment, such as a wonderful aromatherapy product
or a microwavable bag to use for pain relief.
If you sell retail items
in your place of work, this will alert your clients to ask about them.
If you don't sell retail items, this may be the time to start with a
few items you can vouch for. Perhaps you know someone who makes herbal
lotions or eye pillows you could sell. Or you might want to carry a
soothing liniment available in wholesale prices.
For
your regular clients, use the same idea to motivate them to try new
modalities or purchase retail products.
Send them mailings thanking them for their
business and offering them discounts if they purchase new products
and services.
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