November: Your Quarterly
Massage Marketing Calendar
Choose Massage Gift Certificate
Styles that Match Your Clients
"Pleasure in the job puts perfection in the work." —Aristotle
According to your quarterly plan outlined in the October's article,
November is the month to work on gift certificate sales. Here are some
ideas for better ways to market those massage
gift certificates with
materials that appeal directly to your particular clients.
Who is your Ideal Client?
For your gift
certificate sales to reap the greatest rewards, you need
to know who you want to bring into your business. Take
a moment to address a basic marketing question specialists often ask
practitioners: “Who
is your ideal client?”
Well, what the heck is an ideal client? Let’s find out.
How about your best five clients?
Ta dah, you’re most likely thinking about
your ideal clients. For whatever reason, these are the people you
enjoy the most, value the most, and who probably benefit most from
what you do.
for appointments again and again. What kind of person is tracking you
down? Who is making the effort to schedule and come in?
Are they professional
men and women who work in the offices around you? Are they passionate
about heir sport? Do have young children? Are they mostly male or female?
Are most of them retired? Are most of them religious or not? Granted,
you are not likely to have only one kind of client. But they will probably
fit into a few general categories.
Now ask yourself, “What
would appeal to my ideal clients?”
Since it’s time right now to
get your holiday gift
certificates, make sure you have styles available
that appeal to your best clientele. Do you need to appeal to men?
Pregnant women and new moms? Yoga students? Seniors? Do your clients
tend to be conservative? Or do they talk the new-age lingo and respond
positively to the mandala you have on the wall?
if many of your clients are career men and women, then send messages
that speak to that mind-set. For example, mail them crisp, clean, promotional
postcards that remind them to come in to reduce stress and restore
their energy.
By the way, get those postcards mailed before Thanksgiving
and give your clients time to add massage to their gift-giving lists!
Choose styles to appeal both to your clients
and those they are gifting!
Remember, too, that your clients will be choosing designs to please
whoever will be receiving their gifts. So if you specialize in massage
for pregnant women and new moms, they may be most interested in giving
their partners a chance to relax.
So, yes, you will want to have gift
certificates that appeal to family men. In fact, it may help your sales
to talk with your clients about who the recipient s are and what might
appeal to them.
Choose designs that fit your clients and their loved
ones and help them feel even better about passing on your services
to friends and family.
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