Reaching Clients through the Seasons

Create Special Offers that Show you Care

Some of your clients have self-care down to a science. Along with exercise and a good diet, they come in for regular appointments with you. Then there are the clients who get too busy, forget, or put everyone else’s needs before their own. Give them a hand — remind them regularly that your services can help them, even as their needs change through the year. For instance, you know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotionals, reminding them that you can help with real solutions.

Get their attention

This year try continuing this approach all year long. Whether it’s midwinter, spring or summer, create a welcoming reminder message and matching office theme that gets people’s attention, and gets them in to take better care of themselves.

When it’s cold out there

Last winter we suggested using the tropical Mini-Vacation postcard for offering your services in a warm package for your chilly clientele. Lots of you followed through, and we got reports like this one from Suzanne Daigle of Georgetown, Massachusetts.

I sent out the Mini-Vacation postcards. Then I put up a shower curtain with a beach scene for one window, another shower curtain with shells for the other windows. I brought in a beach chair and umbrella and hung pictures I brought home from Hawaii. I put a beach towel over the blanket for the table and played ocean surf and Hawaiian music. I put warm stones in their hands and one under their occiput. When it is 10 degrees outside, this looks and feels great! My clients loved it.

For inspiration, check out the Taste of the Tropics personalization we created last winter. It’s #14 on our personalization page. While you’re there, glance over our other personalization samples.

If you don’t do hot stone massage, maybe you can create a theme with a warming spa treatment, such as a foot bath for a special add-on treat. If you use aromatherapy, research what essential oils increase circulation, and blend one or more into your massage oil or lotion. Or use your hot packs or compresses with your clients and diffuse cedar or pine essential oil into the air for a cozy and wintry feel.

Rejuvenate in spring

For spring, emphasize rebirth and rejuvenation. Offer a facial treatment to rejuvenate a dry, tired complexion. Use essential oils like lemon or peppermint to refresh the air. Bring flowers in, and play music like Appalachian Spring, Vivaldi’s Four Seasons (the spring segment, of course!), or folk music, such as traditional American or English fiddle tunes. If you want to keep the mood quiet and subdued, try playing CDs of bird song, running water and other nature sounds.

Once you get your creativity flowing, you’ll be ready to create something special for summer vacation and back-to-school themes. And let your clients know you’ve gone the extra mile in your newsletter or promotional mailings. Remember, those special themes and tempting offers are just one more way to extend your care beyond your office walls!