Marketing
Massage through
the Seasons
Create Special Offers
that Show you Care
Some of your clients have self-care down to a science. Along with exercise
and a good diet, they come in for regular appointments with you. Then
there are the clients who get too busy, forget, or put everyone else’s
needs before their own. Give them a hand — remind them regularly
that your services can help them, even as their needs change through
the year. For instance, you know what concerns people at the winter
holidays — stress and shopping. So you reach out to them with
specials and gift certificate promotionals, reminding them that you
can help with real solutions.
Get their attention
This year try continuing this approach all year long. Whether it’s
midwinter, spring or summer, create a welcoming reminder message and
matching office theme that gets people’s attention, and gets them
in to take better care of themselves.
When it’s cold out there
Last winter we suggested using the tropical Mini-Vacation
postcard for offering your services in a warm package for your chilly clientele.
Lots of you followed through, and we got reports like this one from
Suzanne Daigle of Georgetown, Massachusetts.
I sent out the Mini-Vacation
postcards. Then I put up a shower curtain
with a beach scene for one window, another shower curtain with
shells for the other windows. I brought in a beach chair and
umbrella and hung pictures I brought home from Hawaii. I put a beach
towel over the blanket for the table and played ocean surf and Hawaiian
music. I put warm stones in their hands and one under their occiput.
When it is 10 degrees outside, this looks and feels great! My clients
loved it.
For inspiration, check out the Taste of the Tropics personalization
we created last winter. It’s #14 on our personalization
page.
While you’re there, glance over our other personalization samples.
If you don’t do hot stone massage, maybe you can create a theme
with a warming spa treatment, such as a foot bath for a special add-on
treat. If you use aromatherapy, research what essential oils increase
circulation, and blend one or more into your massage oil or lotion.
Or use your hot packs or compresses with your clients and diffuse cedar
or pine essential oil into the air for a cozy and wintry feel.
Rejuvenate in spring
For spring, emphasize rebirth and rejuvenation. Offer a facial treatment
to rejuvenate a dry, tired complexion. Use essential oils like lemon
or peppermint to refresh the air. Bring flowers in, and play music like
Appalachian Spring, Vivaldi’s Four Seasons (the spring segment,
of course!), or folk music, such as traditional American or English
fiddle tunes. If you want to keep the mood quiet and subdued, try playing
CDs of bird song, running water and other nature sounds.
Once you get your creativity flowing, you’ll be ready to create
something special for summer vacation and back-to-school themes. And
let your clients know you’ve gone the extra mile in your client
newsletter or promotional mailings. Remember, those special themes and
tempting offers are just one more way to extend your care beyond your
office walls!
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