From Personality Tests to Client Success Stories —
Surveying Clients for Feedback
It’s voting season, and your clients are primed to make their voices heard. So give them a chance to speak up right in your office. Here are some ideas for surveys you could give your clients to stir up interest about your range of services, help you gain more information about your clients, and get your clients’ feedback about improving your service. Just for fun this electoral season, you could even make the survey look like a ballot!
Here’s four very different kinds of client surveys.
A. Surveys to build your practice
A traditional kind of survey gets clients to comment on how massage helps them. If promoting a new business with free or low-cost introductory massage, surveys can also help you find out useful information such as what people would be willing to pay for it. As your practice develops, you can gather testimonials as well as suggestions for improvement. Click on the article to read more.
B. Personality survey
Here are some examples of questions that could make a fun, but brief personality “test” to tell you more about your clients, and even provide an avenue for marketing services your clients haven’t yet tried.
• Reading a book on the beach
• Enjoying a fancy hotel and 4-star restaurants
• Taking a self-care workshop
• Hiking, biking or kayaking
• Soak in a hot tub
• Shower and eat a hearty dinner
• Rub your legs down with liniment
• Stretch or practice yoga for an hour
• In warm summer sun
• In a yoga class
• In the woods or by a stream
• In a cool, quiet room
• Work in the garden or around the house
• Write or sketch in your journal
• Take a walk
• Have coffee or wine with friends
The following text is an example of how you can conclude the survey by giving clients an idea of which of your other services might work well for them. Substitute the services mentioned for some of yours.
Look over your answers. They might give you some ideas about what other of our services you might like to try. Care to try out our soaking tub before your massage? What about Thai massage, sometimes called “lazy man’s yoga”? We offer weekend workshops on a variety of self-care topics. Maybe you would like to sign up with a friend? C. Promotional surveys
When you collect these kind of surveys, note what clients like and tailor your offers accordingly. You could also collect information about the client surveyed, such as gender, to see if that impacts the answers.
We offer you special deals from time to time. In your opinion, what are the best specials? Which ones do you take advantage of?
• A free or low-cost offer for a service you haven’t tried before
• A discount coupon for your usual service
• A two-for-one offer (for you and a friend, for example)
• A package deal (five sessions for the price of four)
• A special combination treat for a good price
D. Massage testimonials
This approach is slightly different, but if you want to try something that gets clients to focus on the benefits they receive, that creates excitement with a reward, and that provides a cache of great testimonials, give it a try.
Has massage helped you or a loved one? Would you be willing to share that story? I would love to include your story in my newsletter (or in my monthly email or on my website). To thank you for sharing it, your name will be entered in a drawing for a one-hour hot stone massage! |
