Eight last-minute marketing strategies for the holiday
Promote your services quickly and easily

It’s December. Do you feel the clock running down? We sat down and came up with some get-them-out-quick ideas for promoting your services and gift certificates at the last minute.

Here are some fast, easy, and “Plan C” ways to help you reach out to clients this holiday.

The Quick
Even if you only have a few minutes, there are still effective ways promote your holiday gift certificate sales.

1. Send an e-letter to your clients. Write and send your own message, or use our downloadable newsletter service. Our newsletter includes both a low-resolution web version with full-color photos you can offer as a download, and a text version you can email directly to your clients. It takes only minutes to create an engaging holiday newsletter that includes a promotional message of your choice.

2. We always include a free Gift Certificates Available poster with your gift certificate order. Display it with samples of gift certificates in your office, or post one at another business where your clients go. Don’t forget to add your contact info!

The Easy
Keep it simple with one or more of the following.

3. Put a basket of sample gift certificates at your desk and in your treatment room. While clients are paying for or preparing for their session, they are likely to pick one up, look at it, and remember that they still don’t have a gift for Aunt Mary.

4. Print out a newsletter or flyer that includes a promotion for gift certificate sales or a holiday special. Place a stack of these in your office, the corner coffee shop or the local gym.

5. At this time of year, our personalization service may take more time than you have to spare. You could, however, order some postcards, and handwrite a special for the holidays — or January — on the back. Keep it simple with a message such as, “Happy Holiday! Here’s $10 to use for your next session.” Add an expiration date if you like. When clients come in for their session this month, make sure you give them one or more.

Plan C — The Postponed
Too swamped to do anything at all in the next couple of weeks? Then try one of the following tools when you have a chance to breathe.

6. Late holiday greetings. You can always send greeting cards soon after Christmas with a “My Gift To You” message that includes a discount to use in the winter months.

7. New Year’s mailing. Plan a mailing to go out around the New Year with a special message focused on making massage a part of this year’s resolutions. This will give you time and help your message stand out from the crowd.

Click here to see more personalization examples.

 

 

 

 

 

8. New Year’s newsletter. Print and mail the New Year’s issue with a special to promote health in the new year.

Don’t give up on the chance to boost business during your holiday bread-and-butter time. Even if it’s as simple as a quick reminder to clients, the chances are the return on your investment will be worth your while.

If you like these tips, please pass them on to your friends and colleagues. You may also reprint this article on your website, e-zine, or print newsletter. Please include the following paragraph with a link to our site:

Reprinted with permission from Natural Touch Marketing™ for the Healing Arts. Natural Touch Marketing offers professional tools for nurturing a thriving practice by building relationships, sharing your knowledge, and showing that you care. Free resources incude monthly articles, quick tips and tricks, interviews with successful practitioners and more. Visit them at www.NaturalTouchMarketing.com.