Client Education Builds Business
As you know, regular clients provide the majority of your business.
So you want to make sure they are satisfied with their experience in
your hands. Satisfaction, however, depends on more than your technique.
It comes down to the personal connection you make with your clients.
Some clients will be happy with your pleasant demeanor, inviting setting
and the chance to luxuriate for an hour. But many people come to massage
because they want to enjoy their massage and feel better between sessions.
They will expect effectiveness and long-term results. In other words,
they expect your work to extend beyond the table.
Part of your job involves stepping into the teacher role. You need
to support clients in changing their habits so that what they do between
sessions supports the bodywork they receive. If your clients never exercise
or stretch, let their stress get out of hand or don’t get enough
sleep, the work you do with them will have limited success.
Client education handouts are an easy way to support your clients in
self-care. They will leave your office with instructions telling them
explicitly what to do. So they will be more likely to remember to stretch,
take time to meditate or to improve their sleeping environment. Their
ongoing self-care will add to the effectiveness of their massage sessions
and reinforce the idea that you are a resource which adds value to their
lives.
You can write up individual notes for them, but for topics you find
yourself recommending to clients again and again, you may wish to have
handouts ready. You can then add an individualized note or circle the
items that especially apply to your client. And it just makes good marketing
sense to be sure your name and contact number is on each handout.
Think of client education as a natural way to market to your clients.
They will appreciate the care and concern you send home with them. And
as they begin to take better care of themselves, you’ll realize
a better return on your hands-on efforts.
Extending your gentle touch beyond the session is an effective and
sensible thing to do. Your clients will place a high value on your services,
look forward to their regular sessions and refer others to you.
For more on increasing client satisfaction, see our article on Caring
for Clients May be Your Best Marketing Tool.
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