Jan/Feb/March:
"Today is your day! Your mountain is waiting. So... get on your
way." —Dr. Seuss
This year, at the beginning of each quarter, we will give you several
concrete steps you can take over a three-month period. We’ve gleaned
good ideas from customers like you and from our own marketing experiences.
Read on for January, February and March steps to success!
Take inventory. Ask yourself some important questions. Write down your
answers and file them for occasional review. Think about:
- How many sessions would you prefer to give in your ideal week?
- Who are your ideal clients? What do you like about working with
your with them?
- What do you like about where you are practicing? What would you
like to change?
- For more discussion on this topic see
our article on Goal-Setting
for Success.
Begin or revise your strategic marketing plan. Now that you have been
thinking about your plan for a while, this is a great month to:
- Do background research and write a rough
draft of your strategic marketing plan. For a discussion of how
to use a strategic marketing plan, see our article
on Getting Organized: Your Strategic Marketing Plan.
- Even though everyone says it: Think outside
the box. For example, just entering the phrases "Marketing" on
any internet search engine opens up a whole world of ideas, articles
and newsletters. If you do not find a lot on marketing bodywork,
there is SO much information you can bend to shape your business
for FREE.
- Begin a calendar that includes dates for completion of marketing
tasks. POST the calendar.
How will you reach your ideal clients? Make sure your calendar of marketing
tasks includes developing and distributing promotional materials.
- Do you need brochures, a business card
or flyers?
- Once you have them, where can you post them so your target clients
will see them?
- How can you help your potential clients can contact you? Be SURE
your contact information is on every piece of marketing material you
have. It's just plain good sense to keep your brochures and business
cards with you. Be ready to hand them to anyone who shows interest
in the services you offer. Always be thinking: Who can you hand them
to? What businesses or other offices are nearby? Engage the folks
there in conversations about what you do.
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