Massage Business Cards:
A business card is the most powerful business tool you can invest in.
How many other marketing tools are passed from hand to hand indefinitely,
spreading your name and contact information throughout your community?
Even if you work or want to work for someone else, get and use business
cards. You really never know who you’re going to meet and, hey,
you can’t carry resumes in your wallet.
Who do you give business cards to? Everyone.
| You can experiment and have
fun designing your very own business card. Click
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out! |
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Keep
them with you at all times.
Business cards are tools for reaching out
into your community.
- Of course, keep them in your purse, wallet and
computer bag.
- Also put some in your schedule book, books you are reading,
your car, the pocket of your coat.
- Carry them when you are out walking
in the neighborhood, running errands, or going out for your
birthday dinner.
Never again be embarrassed by having to write your number on
a piece of scrap paper.
Use your creativity!
Naturally give your business cards to people you fall into conversation
with, at church, your child’s school and soccer games, networking
meetings, or any event you participate in or volunteer for. But
don't be shy about getting a little creative.
- Have them
on hand for family reunions, holiday gatherings and kids’ birthday
parties. Post them on library, grocery store and café bulletin
boards.
- Leave your card with your tip at restaurants. Add a business
card to all your correspondence.
- Even include one in the envelope
with your utility payment. You just never know whose mother
or daughter could call you up one day because someone casually passed
on your card.
- If your focus is on stress relief, give a couple to the check out
clerk at the grocery store, to your kid's bus driver or to the grim
woman standing behind you, tapping her foot and sighing, in the coffee
line.
Consider it a chance to take your ability to express care and
concern outside your office. Offer to let her go ahead of you,
then ask if she would like your card, maybe mentioning your first-time
client discount. Your card can become more than your contact information.
It can be a souvenir of the meaningful connection you made with
her.
Seek out other businesses with clientele like yours
One of the best places you can put
business cards is in the offices of non-competing businesses who market
to the same kind of client as you.
- For example, ask if you can leave your cards at your chiropractor's
or acupuncturist's office.
- Reach even further, and ask the person
who cuts your hair if you can leave some at her station.
Give her an idea of the kind of conditions you treat or clients you
are especially equipped to serve. (Ask for some of her cards in return).
Enclose them with all your communications!
Receiving snail mail is special these days,
so adding your business card just reinforces the message that you
are one who goes the extra mile.
- When you send announcements, brochures
or newsletters to clients, make
sure you enclose a few business cards.
- Send people a note after you
meet them — and include your business card. In fact, add
them anytime you mail a greeting card or letter.
The back of your business card is perfect for special offers or your
clients’ next appointments. In fact, even if you already have
a business card, you could create another one for that specific use.
For example, use a “Special Offer” card that promotes buy
four sessions and get the fifth free, or 1/2 off the next massage to
thank a regular client or to win over a new client.
People like helping others. Tell people
you would appreciate their passing your card on to anyone who
could use your services.
If they mention that Aunt Susie or their
best friend has headaches, don’t
be afraid to ask a few questions. Then make a note on the back of the
card to make it stand out.
- For example, if you get to talking to them
about Aunt Susie, jot down a number where she can reach you right
away.
- Or maybe you have a book you want to recommend, and you write
that down. The recipient will be happy to pass your card on to
Aunt Susie.
Think of it as passing your concern down
the line. You cared enough to make the extra effort, so that
they can extend a little extra care to someone they are close
to.
(While you’re
at it, give them a couple of cards, one for Aunt Susie and one for
themselves…and
maybe one to pass to a third person!)
Always ask permission, if appropriate,
before posting or leaving a stack of cards anywhere. While you’re
at it, hand one to the person you ask.
When someone asks for your card, ask for theirs. Make sure you look
at it before you put it away. This can open the door to a conversation
that can help you make a deeper connection.
In your office, keep a basket or bulletin board for others to place
their business cards. This can help you build your community resource
list to refer your clients to as well.
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There's over 60 desgins to
choose from...which
style best suits YOU? Click
here to find out. |
Your business cards should be an accurate reflection of your business
personality and will help people, in the brief second it takes to look
at it, to know more about you. So take the time to choose a design and
wording that you like.
Look at other business cards.
What graphics and text do you like or
not like?
What’s the focal point?
What catches your eye — the
graphic, the name, the color?
Is it easy to read with large enough type?
Is there too much or too little information?
Does the paper feel
sturdy enough?
Does it look professional?
How has the back been
used, if at all?
Make notes about what you like and begin to
play with the text you want to use.
Consider adding a slogan
Even something brief such as:
Best Massage in Anywhere, USA
The Comfortable Approach to Health
Our Name Means Relaxation!
Stay focused!
Remember you have limited space, and that more
than one main message can confuse people. Look at it as a chance to condense your business
into a concise tidbit that gets to the kernel of what you offer.
Make a business card that you feel really represents you. Don’t
hoard them. Spread them around — that is what they are for! Order
more before you run out. Hand them out, mail them and post them. Make
them the tool that helps you really take advantage of community networking.
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