 Turn Massage
Gift Recipients into Clients: Increase Redemptions
“When gift certificates aren't
redeemed,
that is a missed opportunity
for a potential new client.” — Natural
Touch Marketing Practitioner
We’ve
given lots of advice about how
to increase gift certificate sales, but
what about getting those gift certificates redeemed? Here’s some
tips that may help.
It is always a good idea to acknowledge those who appreciate you enough
to pass your name and wonderful services on to those they care for.
Include a self-addressed, stamped postcard with a gift certificate.
Say something like, “You've received a wonderful gift. I look
forward to meeting you!” Include a checklist for receiving more
information that includes, say, your newsletter,
or a client education brochure on
a particular topic such as massage
for women, stress or pain,
or a technique such as hot
stone massage or reflexology. Encourage
them to mail the card back.
Give recipients an incentive to use the certificate sooner rather
than later. For example, include a coupon that offers an additional
gift of a Valentine's goodie basket or an opportunity to enter their
name in a drawing for a free spa treatment — if they book before
the end of February.
If it seems appropriate, ask purchasers if they would like you to
make an appointment for the recipient and write the appointment date
on the gift certificate. Include a note saying, “Please call
if you would like to adjust the time of your session.”
Include your business card and a message such as, “As a reminder,
please pass my card along to the special person to whom you gave
the gift of massage. I understand people may sometimes be reluctant
to get a massage from someone they don't know, so let them know I
invite them to come in for a chair or foot massage if they would prefer.”
Some states like California have passed laws against using expiration
dates. In this case — or just as a way to establish a friendly,
caring tone — write a personal
message on
the expiration line such as, “There's
no expiration on the gift of good health."
Print an incentive to book promptly on your gift
certificates for Mother's Day or any time. This layout offers something
too good to refuse: an extra 15 minutes if you book before June 1st.
Visit the personalization
page to get started.
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