Match Marketing Tools to Your Personality
"What seems different in yourself: that's the rare thing you possess." —Andre Glide
There are numerous marketing tools out there. You could use each and
every one of them to promote your business. But should you? You may
actually get the best bang for your buck by carefully choosing tools
that dovetail with your unique personality. Here are some ideas to get
you thinking about which basic marketing tools will work best for you.
You may not be naturally competitive, and you may be uncomfortable
walking up to new people and introducing yourself. On the other hand,
you find you listen well to the concerns of the people you meet.
Use business cards to extend your caring nature. After listening, tell
them about your ability, say, to reduce the stress in their lives. Along
with the discussion, hand folks your business card, and ask them to
contact you if they have questions or concerns.
Your primary motivation
is your clients’ recovery from injuries or other conditions. Your
effective approach and commitment to your clients’ improvement
gets around word-of-mouth, but it takes time.
Boost your marketing efforts by talking about your approach with
other health professionals and people you meet in social settings.
Hand out personalized brochures for folks to take with them, with
the aim of reinforcing the points you’ve already made in your
conversation.
You are already talking to people wherever you go
about your work. Use basic marketing tools in a unique way to reinforce
your message. For example, print up postcards with a special offer
and give them to the folks in your networking group, the staff at
your doctor’s
office, and, while you’re at it, the grocery clerk.
Do you keep excellent SOAP notes
and financial records? You can take advantage of these natural skills
to discover a more effective way to sell gift certificates to your
clients.
Take the time to do a postcard mailing for Mother’s Day with
two different messages. On half the postcards, use a goal-oriented “call-to-action” such
as:
“Has your Mom tried myofascial release for her back
pain? It works! Purchase your gift certificates before May 5, and
get a 20% discount!”
On the other half, use a more laid-back
approach, such as, “We would love to help your Mom truly relax
this Mother’s
Day. Discounts on gift certificate purchases before May 5.” Track
which message gets the best response, and plan accordingly for your
next mailing.
These are some basic examples to think about as you choose from the
abundance of marketing tools. Remember to keep in mind which strategies
you are naturally drawn to and what tools can reinforce your natural
strengths and unique style.
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