Ten New Ways to Use Massage Business Cards
Once you've given each of your clients your massage business cards, handed them out to friends, family, your hair dresser and your child's teacher, how are you going to creatively use the rest of them? If you're ready to get more marketing miles from your business card, here are ten ways to do it.
1) Stick business cards to small 2 ml. bottles of your favorite essential oil, and give them to your clients, people who attend your presentations, and participants at networking events. Use a hot glue gun or run tape over the bottle. Double-sided tape does not work!
2) Attach your business cards to daffodils, lavender or other herbs or flowers and hand them out to clients, or to those you meet when running errands, say at the bank, grocery store and post office.
3) When giving something away, as in the above examples, dress up a tiny florist envelope. Place your business card inside, and then attach it to the gift.
4) Give colleagues and best clients the gift of a business card organizer — placing your card in the first slot, of course.
5) Wear your business card instead of a name tag when you are attending networking groups, chamber of commerce meetings, conferences or presentations (your own or someone else's.)
If you've been handing out your business cards like crazy, but you're ready to do more, make one or more special business cards in addition to your "regular" one. Here are some ideas.
1) Create a second massage business card to use as a specific call to action. Add a line such as, "Good for an extra 15 minutes when you schedule a one-hour massage," or "Free reflexology treatment with your next massage." Hand them to new clients who come in to redeem a gift certificate. Give them to clients who refer new people to you. Reward both new and established clients for rebooking with a colorful little bonus that has all your business information, too — your business card!
2) Use business cards as little announcements for events. If your spa, clinic or wellness center is having an open house, use the front of the card to advertise the event. Hand out lots of them. Just make sure they include your business name and number.
3) Use the front of a business card for a specific call to action. Include your usual contact information plus a line such as, "Buy two gift certificates before December 31st and save 25%," or "Ask about our referral program to save money."
4) Speaking of referral programs, one of our customers uses a version of his business card as an official referral card. He includes his contact information plus the words "Referral Program." At the bottom of the card there's a line for the referring client and one for the person who brings it in. Both get a discount on their massage.
5) Add "one-minute tips" to your card. For example, add a sentence, "One-minute stress reducer: inhale as you lift your arms, exhale as you lower them. Repeat 3 times." Or: "A one-minute meditation: Breathe in, and silently say, 'Deep.' Breathe out and silently say, 'Slow.'" See more ideas on our business card design page.
Massage business cards are one of the most affordable and versatile marketing tools you can find. They fit in a wallet or pocket, and in one glance can establish a sense of your professionalism and uniqueness. Use these ideas to make the most of your business cards — and have some creative fun at the same time. Let us know if you have other great tips for business cards you would like to share.
To read more about creating and using massage business cards, check out these articles.
Business Cards: Your Business Billboard in Miniature
Thirty Creative Ways To Use Business Cards
Alternative Uses for Business Cards
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