Gift Certificate Promotional Poster: 6 new ideas for getting the most from a simple (and free! ) tool

Each time you order gift certificates from Natural Touch Marketing, you get a free gift certificate promotional poster. If you’ve ordered gift certificates from us more than once, you’re in luck! You’ll be able to take advantage of more than one of the ideas below. If you want more, you can order our promotional poster pack of 12 year-round posters. The poster pack includes three holiday designs.

The Holiday Gift Certificate Promotional Posters can be used in innovative ways to improve your certificate sales.

First of all, remember to use them! The poster for this year matches our popular, new Holiday Gift Certificate. And it has a birthday promotional on the other side, so after New Year’s, you can simply flip it over and keep on using it.

Now, here’s six fresh ideas for using the Gift Certificate Promotional Poster.

1. Place one at your office desk, of course. If you can, put one under glass on the desk where clients write their checks. Or make it really easy and use the upright display holder, with a bowl of Christmas candy next to it.

2. Hang a poster on your door at eye level. Attach jingle bells on the door so that the tinkling sound is another reminder that now is the time to buy gift certificates.

3. Post them in your bathroom, treatment rooms and other spaces in your studio or clinic. You really can’t put up too many posters.

4. Place posters in nearby health care practitioners’ offices, gyms or coffee shops — with permission, of course. Include your contact information and write a note on the poster such as, “Call me about my gift certificate packages!”

5. Frame it! Buy an 11 x 14 or even 16 x 20 frame plus a mat that matches your studio colors. The large frame and mat will really make the poster stand out.

6. As your clients become aware that you have gift certificates available, encourage them to follow through! Making multiple contacts with them can help. Mail postcards or newsletters with a “gift certificates available” message. Or send an email reminder.

Here’s a graphic you can add to your emails that matches the Gift Certificate Promotional Poster.

Don’t get lost in the holiday rush! This year, take advantage of the Gift Certificate Promotional Poster to boost your gift certificate sales.

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Reprinted with permission from Natural Touch Marketing™ for the Healing Arts. Natural Touch Marketing offers professional tools for nurturing a thriving practice by building relationships, sharing your knowledge, and showing that you care. Free resources incude monthly articles, quick tips and tricks, interviews with successful practitioners and more. Visit them at www.NaturalTouchMarketing.com.