Target Your Clients' Resolutions
According to a survey conducted by The University of Washington, 40 percent of Americans resolve to exercise more each New Year, 13 percent determine to eat better, and 7 percent resolve to stop or cut back on smoking or drinking. The survey went on to show that many of those making resolutions are not successful.
This January, take steps to reach your clients about how you can help them with their New Year's resolutions. You know your clients are making them, and struggling to stay motivated to keep them. Show them how you can provide support with your marketing message. You know you can help them achieve their desired results - now you need to tell them.
Here's one example that demonstrates how to target your clients' desires to reach their resolved goals.
You know massage can reduce soreness after exercise, help muscles stay lengthened and hydrated, and help joints stay lubricated. You know it can even help prevent injury. While many of your clients may resolve to get fit in the New Year, they may not know what you know. This is a great opportunity to educate clients, show you care about their concerns, and offer at least part of the solution.
How will you get this information to them? You explain it to them when they come in the studio. You write a blurb on your postcard mailings or emails. You send them home with a brochure, newsletter or other educational material.
Say it with a postcard
How to say it? Here's some examples for a postcard mailing that speak to common New Year's resolutions:
- Resolutions should be rewarding, not painful. Massage is a great way to
keep you going with your new exercise program! Massage decreases soreness,
and helps keep muscles and joints healthy.
- Break a habit without the stress! Come in for massage. When you relax
with massage, you are less likely to reach for a cigarette or sugary treat.
- Massage carries no guilt. When you want to restart your resolution, it's
a great way to pay it forward. Massage provides comfort without calories!
Other options
You can also give your clients something to read with more in-depth information: a brochure on the benefits of massage, a newsletter
that explains how massage supports, for example, your exercise program, or other client education material.
Reaching out in this way makes you more integral to your clients' lives. It helps you become more of a trusted source of information and help. It shows you stay up on the research, it shows you believe in what you do and it shows that are an authority on not only massage, but also on self-care. This helps establish you as someone who can be an ongoing source of support, and it will keep your clients coming in regularly for their good health. |
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