Natural Touch Marketing for the Healing Arts  
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Index to Articles by Topic

Marketing Basics

Marketing Your Massage Practice: Offer Value, Not Discounts. November 2009

Massage Marketing on a Shoestring. June 2009

Massage Brochures: Do it Yourself or Ready-Made. January 2009

Amplify Your Marketing with Brochure Inserts. February 2010

Eight Last Minute Marketing Strategies for the Holiday. December 2008

Massage Marketing for Your Holiday Promotionals. November 2008

Creating an Effective Promotional Offer. August 2008

Personalizing Your Massage Marketing Materials. July 2008

Massage Marketing in an Economic Downturn. May 2008

Natural Touch Marketing: Make the Most of Your Personality. March 2008

Making the Most of Word-of-Mouth Marketing. September 2007

Public relations for Massage Therapists. July 2007

Developing Your Advertising Strategy: Get People to Act. May 2007

Feel Like You Are Repeating Yourself? Consistency in Your Marketing Message. April 2007

Marketing 101: Four Massage Marketing Strategies That Can Work for You. March 2007

What is Good Massage Marketing? A Natural Extension of Who You Are. January 2007

Review Your Massage Marketing Plan. December 2006

Write Your Massage Marketing Plan. February 2006

Background Homework for Your Massage Marketing Plan. September 2005

Quarterly Calendar

Oct/Nov/Dec: Making the Most of the Holidays. October 2006

July/Aug/Sept: Upgrade Your Skills and Update Your Clients. July 2006

April/May/June: Making New Clients Regulars. April 2006

Jan/Feb/March: Developing and Implementing Your Marketing Plan. January 2006

Expanding Your Base

Six Steps to Promoting a New Technique. July 2009

Ten Ways to Use Massage Business Cards. May 2009

Buy Local, Get a Massage. February 2009

Surveying Clients for Feedback. September 2008

Marketing Massage to Men: Just the Benefits Ma'am. June 2008

Massage Marketing: How to Bring in Your Ideal Clients. February 2007

Massage Business Cards: Your Business Billboard in Miniature. June 2007

Using Massage Newsletters to Promote Your Business. July 2005

Build Your Massage Practice with Client Feedback. June 2005

Track Where Your Business Comes From. November 2004

Good Etiquette: 4 Tips to Help Build Your Practice. October 2004

Offer Free Samples of Your Work. September 2004

Building a Referral Network

Networking Groups: Why Massage Therapists Join Them. August 2009

Marketing Your Massage Practice with Professional Referrals April 2008

Referrals: Keep Massage Clients Coming. November 2007

Get Serious about Massage Client Referrals. October 2007

Nurturing Your Clients

Target Client Resolutions. January 2010

Five approaches to enhance peace in your studio. December 2009

Marketing through the Seasons: Create special offers that show you care. February 2008

Stay Connected With a Massage Client Newsletter. January 2008

Client Education Builds Business. May 2006

Caring for Massage Clients May Be Your Best Marketing Tool. February 2005

Practice Listening Skills to Encourage Client Loyalty. August 2004

Make it Easy for Clients to Rebook. July 2004

Marketing with Mailings

Customers Share Secrets — More Marketing with Postcards. April 2009

Marketing Massage with Postcards. March 2009

Massage Promotionals for the Holidays. October 2008

Massage Marketing with Promotional Mailings. August 2006

Targeted Mailing: Low Cost, High Return. March 2006

Promotional Mailings Increase Client Returns. March 2005

Make the Most of Gift Certificates

Marketing to Women With Your Holiday Promotionals. October 2009

Turn Massage Gift Recipients into Clients: Increase Redemptions. December 2007

Choose Massage Gift Certificate Styles that Match Your Clients. November 2006

Bring in New Clients with Massage Gift Certificate Sales. November 2005

Business Planning and Development

Creating a Business Plan. October 2005

Goal-setting for Success. August 2005

Add New Skills to Your Massage Practice. April 2005

Steps in Your New Massage Career: Getting the Experience You Need. December 2004

Making Presentations

7 Tips for Marketing Your Massage Class. September 2009

Public Speaking: a Natural Way to Market Your Skills. June 2006

Speak to Local Organizations: Let People Know You Are There for Them. June 2004

Joint Marketing/Partnering

Marketing Massage Within Another Business. August 2007

Joint Marketing for the Holidays. September 2006

Massage Practice-Building with Joint Marketing. December 2005

Building a Massage Practice in a Hospital, Governmental or Academic Setting. May 2005

Networking Your Massage Practice: A Cure for Isolation. January 2005

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Reprinted with permission from Natural Touch Marketing™ for the Healing Arts. Natural Touch Marketing offers professional tools for nurturing a thriving practice by building relationships, sharing your knowledge, and showing that you care. Free resources incude monthly articles, quick tips and tricks, interviews with successful practitioners and more. Visit them at www.NaturalTouchMarketing.com.