FEATURED ISSUE
28 - Valentine's Issue
This special Valentine's issue answers the question of why massage is the perfect V-Day gift. It also helps further your standing as an expert on self-care with information on the latest research showing relaxation can
improve heart health, and the many benefits of sharing massage instruction with your sweetheart. Includes articles on:

• Relaxation impacts heart health: February is heart month
• Give the gift of massage: The perfect Valentine's present
• Massage for couples: Learn to give and receive

1 - Introduction to Massage
This newsletter covers the basics. Your clients will learn about several different types of massage and their benefits, including extensive information about the ability of massage to increase and support circulation.This issue also includes strategies for self-care, with tips on hydrating, stretching and relaxation. Includes articles on:

• The massage menu
• Quick tips for self-care (in-between massages)
• Massage improves circulation

2 - Benefits of Massage
Benefits of Massage explains the various ways that massage can erase pain and presents several clinical studies on the effectiveness of massage in combating back pain and bolstering immune function. Great tips to help prevent injuries in the yard and garden round out a straight-forward, clear newsletter on the effectiveness of massage. Includes articles on:

• Massage erases pain
• Prevent injuries in the yard and garden
• Research shows massage effective for low-back pain
• Massage improves immune function

3 - Breathe
The power of breath is covered from several angles in this issue, including practical exercises to improve breathing, ways that your body worker can help, and the benefits of tuning into the tensions of your body to begin to release them. Includes articles on:

• The power of breath plus how bodywork can help improve breathing
• Tuning in with bodywork
• Breathing exercises

4 - Beat Work Stress
Treat the hard workers in your practice with concrete and practical information on how to de-stress and stay healthy in a work environment.Beat Work Stress dives into the working world with a guide to neck and shoulder stretching and great tips on managing stress – including getting a massage! Includes articles on:

• Stretching for the deskbound
• Beat work stress (tips)
• Hints for stretching

5 - Self-Care
Encourage your clients to think about self-care. Do they regularly get a good night's sleep? Do they take time to participate in activities that nurture them? Do they spend time outside? Use this issue to suggest that clients complement regular massage with exercise and deep, restful sleep. Includes articles on:

• A good night’s sleep (tips)
• Gardening for stress relief

6 - Are You Stressed?
This issue is all about stress. A handy quiz helps your clients assess their own stress, and companion articles address the biodynamics of stress and relaxation with practical steps that clients can take to reduce their stresses and enhance their lives. Includes articles on:

• How stressed are you? (plus steps you can take)
• The stress test
• Relaxation — your birthright (how your nervous system responds to relaxation)

7 - Massage for the Family
While your clients are making the great decision to work with a massage therapist, use this issue to remind them that their loved ones, including infants and the elderly, can benefit from massage as well. Articles on infant and child massage, senior massage, and massage for working parents highlight the ways that skilled bodywork can support a healthy family. Includes articles on:

• Massage for the family (emphasis on children, infants to school age)
• Massage and working parents
• For older adults

8 - Massage for Men
Whether you have many men in your practice, or you'd like to reach out to men in the community, this issue will help you show the many benefits men can expect from your skilled bodywork. In addition to cutting-edge research on the success of massage for men, this issue addresses the concerns that stop many men from seeking massage, and reminds men that your services can become a strong support in their particular lives. Includes articles on:

• The benefits of massage for men
• Doctor prescribes stress breaks
• Too busy? Don’t know where to start? (chair massage, injury treatment, and techniques that don’t require undressing)

9 - Massage for Women
This informative and well-researched issue explains the particular benefits of massage for women. Whether your clients experience premenstrual syndrome, menopause, or are simply stressed out, massage can help, and this newsletter shows how. Includes articles on:

• Help during life’s transitions — how massage helps during menopause
• Massage for PMS
• Stress reducers

10 - Research Tells the Story
The power of touch is clearly proven.This issue lets your clients into the scientific world of massage therapy with in-depth articles on scientific findings in a variety of areas. Pain relief, improved immunity, stress reduction and increased range of motion are just a few of the benefits proven through the studies detailed in these articles. Includes articles on:

• Research demonstrates power of touch
• CNN reports massage gaining favor among consumers and employers
• What's the scoop? (latest massage research)

11 - For Runners and Walkers
This issue is chock full of information for the runners and walkers in your practice. The particular benefits of massage for sports and fitness are discussed, and an illustrated stretching guide helps clients take care of themselves while they exercise. We've also included tips on self-massage for your legs in-between professional massage sessions.Your active, athletic clients are sure to love this newsletter. Includes articles on:

• Running injuries — how massage helps prevent and heal
• Give your legs a massage for walkers and runners
• Stretches for walkers and runners

12 - Aromatherapy
When combined with essential oils, massage can have a powerful calming or energizing effect, depending on the oils chosen and the techniques employed. In this issue your clients will learn how scents are used in massage, how to use essential oils at home, and the research behind the art of aromatherapy. Includes articles on:

• Aromatherapy and massage
• De-stress with aromatherapy
• The secrets of scent (aromatherapy research)

13 - Make the Most of Your Massage
For the rest of the flu season, this issue will remind clients to postpone if they are sick. The issue explains to clients that effective massage requires a partnership between client and therapist. Good communication with your clients about their comfort levels, pain, clinical conditions and satisfaction will result in a practice filled with clients that return again and again. Encourage clients to make the most of their massage, by helping you help them! Includes articles on:

• It’s your massage (communication, relaxing, and what to do afterward)
• If you are ill, postpone
• The cumulative effects of massage

14 - Massage and Health Care
Whether you work in a health care setting, offer massage in your clients' homes, or have clients with friends and family members that are aging or ill, this informative newsletter will help people in your practice better understand the history and importance of massage for the ill and frail. Includes articles on:

• Massage and health care, past and present
• Nurturing touch in the high-tech environment
• If someone you know is ill (providing caring touch to those you care for)

15 - The Spa Issue
Why is massage the number-one spa treatment? How can an esthetician help you relax and rejuvenate? Why is massage an important component of any exercise program? These questions are answered clearly in this issue which focuses on massage in a spa setting. Whether you work in a spa, or you provide a variety of services, this issue will help your clients understand how a number of wellness techniques can work together to support their healthy lifestyles. Includes articles on:

• Why massage is number-one spa treatment
• What is an esthetician?
• The time has come to talk about spa (what kind is best for you)
• Massage and exercise

16 - Treatment Massage
Whether you suffer from a repetitive stress injury, musculoskeletal distress, cancer, or have experienced an injury, massage is an important treatment option. Remind your community that you are there to support them when they are in pain.This issue features articles on orthopedic massage and RSIs, and discusses the widespread successes of Complementary and Alternative Medicine (CAM). Includes articles on:

• Orthopedic massage (description and benefits)
• Sixty-two percent of adults use Complementary and Alternative Medicine (CAM)
• Massage and repetitive stress injuries

17 - Reflexology and Foot Care
With a practical history of reflexology, experts' recommendations for foot care, and easy suggestions to care for one's own feet, this issue gives your clients all the tools they need to keep their feet healthy and strong. Includes articles on:

• Reflexology, past and present
• “Special needs” feet
• Pay attention to your feet (self-care tips)

18 - Massage for Children
Let your clients know that you can support their children, be they infants, adolescents, or young adults.This newsletter explains what a child's massage will be like, what benefits they'll experience, and how to incorporate massage into a family routine. Research shows that massage supports healthy development. Remind your clients that you're not just there for them, your services can benefit their whole family! Includes articles on:

• Massage for children (for infants through teens)
• Massage at home (how to massage your child)
• What will your child's massage be like?

19 - Reiki and Energy Work
This clear and straight-forward newsletter introduces clients to Reiki and energy work. Using statistics and the words of experts, our writers have carefully explained the extraordinary effects of many types of energy work including Reiki, qigong, tai chi, yoga, acupuncture, Polarity Therapy and Therapeutic Touch. Use this issue to help your clients understand the healing world of energy work. Includes articles on:

• Reiki: Gentle therapy reduces stress and pain
• What is ki?
• What is energy work?

20 - Massage for Seniors
Take time to focus on your older clients with this newsletter issue that is all about them. With articles detailing the particular benefits of massage for older adults, and practical suggestions for making the most out of your massage therapy session, Massage for Seniors reaches out to some of the clients who need you most. Includes articles on:

• Massage for older adults
• Massage and exercise (how massage promotes easier movement)
• Get the best massage you can (how sessions can be adjusted to your needs)

21 - Massage for Chronic Fatigue Syndrome
Clients who suffer from chronic fatigue syndrome often feel alone and helpless. Studies show that massage therapy can be one of the most important and effective treatments that CFS patients use to begin to regain energy and reduce discomfort. Use this informative issue to extend a welcome to clients and community members who could benefit from your healing touch. Includes articles on:

• Chronic Fatigue Syndrome (description, symptoms)
• Massage for CFS
• Symptoms of CFS
• Self-care for CFS

22 - Trigger Point Issue
Trigger point therapies can provide immediate and long-term relief from pain, but many clients have difficulty conceptualizing the network of nerves and muscles that can cause referred pain from one part of the body to another. This informative newsletter explains how a massage therapist can use their understanding of trigger points to relieve pain and promote health. Includes articles on:

• Myofascial trigger points (definition, how massage helps)
• A case in point (trigger points in the levator scapula)
• All the right points (techniques that relieve trigger points)

23 - Tendinitis
In this issue we focus on the importance of regular massage to combat the pain of tendinitis. Your clients will be glad to know that you are knowledgeable about their particular difficulties, and are able to help them escape from frustrating and painful conditions. Using newsletters that address particular ailments is a strong way to remind your clients that massage is a powerful tool in their health care lineup. Includes articles on:

• Tendinitis (description, causes, symptoms)
• Massage technique for tendinitis (tennis elbow and cross-fiber friction)
• Massage therapy for tendon injuries (touch, hydrotherapy)

24 - Hydrotherapy
Hydrotherapy is a healing tradition passed down through the ages. Your clients will enjoy learning about the various forms of modern hydrotherapy, and will appreciate this issue's helpful tips for using hydrotherapy techniques at home. Includes articles on:

• All about hydrotherapy (techniques to soothe tension, reduce pain)
• RICE: Rest, Ice, Compress, Elevate
• More hydrotherapy techniques

25 - The Shoulder Issue
Especially as they grow older, many clients experience shoulder pain. This issue explains what causes shoulder pain, and how massage can help. We've also included tips for self-care and ways to work with your massage therapist to achieve maximum pain relief and shoulder mobility. Includes articles on:

• Shoulder pain (the shoulder joint and what causes pain)
• Massage for your shoulders
• Self-care for the shoulders

26 - New Year's Issue
This special New Year's edition of our newsletter encourages your clients to start the new year right – by renewing their commitment to good health. Articles address ways that massage can help with the particular stresses of the winter season. Also, use this issue to highlight your winter treatments, including hot stone massage, hydrotherapy and more. Take time at the new year to remind your clients that you're there for them – now, and all year round. Includes articles on:

• Start the New Year right!
• Warm stones, hydrotherapy and more
• Are you SAD?

27 - Winter Holidays Issue
For many, the winter holidays can be the most stressful time of year. Let your clients know you are thinking of them with this wonderful issue, full of self-care tips for staying calm and healthy during this busy time. Includes articles on:

• Beat holiday stress: Six tips to help you relax
• Unwind with Massage: Destress and stay healthy at the holidays
• Soaking away the holiday blues: Create a bath for relaxation

28 - Valentine's Issue
This special Valentine's issue answers the question of why massage is the perfect V-Day gift. It also helps further your standing as an expert on self-care with information on the latest research showing relaxation can improve heart health, and the many benefits of sharing massage instruction with your sweetheart. Includes articles on:

• Relaxation impacts heart health: February is heart month
• Give the gift of massage: The perfect Valentine's present
• Massage for couples: Learn to give and receive

29 - Mother's Day Issue
This one is for the mothers, whether your clients are mothers or want to acknowledge the important women in their lives. This issue will remind clients to purchase massage for Mother’s Day and encourage mothers of all kinds to remember to use the gift of massage plus self-care techniques to reduce stress and increase their good health. Includes articles on:

• What mothers really need...Making the gift of bodywork work for you
• Who is a mother? You may have more than one
• Aromatherapy for women: Essential oils soothe during PMS and menopause

30 - Thanksgiving Issue
Ahh...Thanksgiving. Family, fun and food. Of course your clients may be coping with stress as well. Our Thanksgiving issue offers support your clients can immediately put to use. Tips include recipes for enjoying the soothing aromas of the season, suggestions for maximizing massage, and steps for creating a satisfying practice of gratitude. Includes articles on:

• Aromas for the fall and winter: Enjoy seasonal pleasures, reduce stress
• Make your massage a retreat this fall: 5 ways to really unwind
• Boost your happiness with gratitude: How to reap the benefits of thankfulness

31 - Spring Issue
Reach out to clients like a breath of fresh air! The headline article in this issue will catch the eye of many in the spring — how massage can help reduce the misery of seasonal allergies. It also reminds clients that self-care includes both the practical (like warming up) and reflective alone time. Includes articles on:

• Massage and bodywork for allergies: Relief for congestion and pain
• Preparing for action: Three tips for getting moving in the spring
• Meditation for spring: Review and plan your life for a more satisfying year

32 - Reiki Issue
Our premier newsletter on Reiki explores more deeply the uses and results of this amazing healing art. It explains to readers why to learn Reiki, how it's used in health care settings, and showcases fascinating testimonials from people who receive Reiki. Includes articles on:

• Learn the healing art of Reiki: Help yourself, family, friends
• Reiki in the hospital: Low-cost technique relieves stress and pain
• Reiki stories: Testiimonials from receivers

33 - Summer Issue
Many massage clients come in less frequently in the summer. This newsletter reminds them why getting massage can help them cope better with travel and summer projects. It includes stretching ideas for summer travel, and a reminder of why it's so important to drink water! Includes articles on:

• 3 reasons to keep your appointment: Stay relaxed in the midst of the summer whirlwind
• Drink water for your good health: Dehydration can be detrimental
• Self-care on vacation: Five tips to relieve pain and tension on the go

34 - More Benefits of Massage
This second newsletter featuring the healthy results of massage focuses on its ability to induce relaxation. Articles explain the results including reduced insomnia, decreased anxiety, and headache relief. The back page explains how massage addresses posture, and what difference that can make for your clients. Includes articles on:

• The benefits of stress reduction: A positive cascade
• Massage offers headache relief: Evidence backs up client experience
• Massage and posture: The benefits of standing tall

35 - Autumn Issue
Your clients are in high gear in autumn. The kids are back in school. Commitments at work and in the community are back in full swing. As a result, relaxation time may be harder to find. Remind clients why massage is important this season, and share much-appreciated tips for self-care. Includes articles on:

• Massage in Autumn: Warm up, release stress, come into balance
• Foods for Fall: Protect yourself with pumpkin pie
• Back to School Back Pain: Ergonomics for children and grown-ups too

36 - Christmas Issue
If you and your clients love Christmas, this special version of the Holiday issue for you! Wonderful tips for staying healthy and reducing stress as well as body aches and pains. The articles also address how massage can specifically help during the busy Christmas season. Includes articles on:

• Beat stress this Christmas season: Six tips to help you relax
• Unwind with Massage: Destress and stay healthy this Christmas
• Soaking away the winter blues: Create a bath for relaxation

37 - Self Help for Stress
Send your clients self-help tips for stress! This is an issue that will help establish you as an authority on relaxation and remind clients that you care about their well-being between sessions. Adding a promotional for massage will be one more motivation to prompt clients to call. The focus is on practical how-to's for counteracting stress including self-suggestion, nutritional advice and self-massage. Includes articles on:

• Cue Yourself to Relax: A 5-minute plan
• Nutrition and Stress: Eat and drink the right things to feel good
• Self-Massage for Stress Relief: Easy moves to relax and revive