Your fear
of speaking in public can be greatly reduced by being very,
very prepared, and that’s why Therapeutic Massage: How it Helps
and Why it Works! Presentation Planning Kit compiled by Information
for People, is as close to a perfect public speaking tool as has
ever been created. This treasure, packaged in a three-ring binder,
markets itself as a “tool kit for making compelling and
stress-free presentations to general and medical audiences,” and
it lives up to that promise.
Broken down
into tabs that will allow you to prepare a “Long Presentation,”
Short Presentation,” “Medical Presentation,”
“Massage Demonstration,” and “Handouts,” all
you need is to get your foot in the door and the rest has been
done for you. There is even an introductory section of sample
letters to help you make your initial contacts to any audience
you might want to speak to.
Let’s
take the “Short Presentation for the General Public” section
to use as an example of the incredible thoughtfulness and thoroughness
of this notebook. It opens with an introduction; moves on to
explaining about the demand for massage; inserts a bit about
the research proving the efficacy of massage; and gives specific
example of how massage reduces stress, boosts the immune system,
enhances sports performance, relieves discomfort during pregnancy
and relieves chronic pain. It then offers you an optional demonstration.
From there it describes a way for you to explain your specific
practice, your training and your business, and how to offer closing
remarks.
Handouts
include “Selected Research on Massage Therapy” (lots from
Tiffany Field, Ph.D., director of the Touch Research Institute)_,
“Contraindications for Massage,” and an evaluation
sheet so you can receive feedback on your presentation.
Each section
of this notebook is as thorough as the next. It is written
in understandable, yet intelligent and professional, language.
More importantly, Natural Touch Marketing seems to understand
the underlying terror most people have about speaking in public,
so they have gone out of their way to think through every possible
audience you would speak to, and provides simple tools to make
you a success.
—Charlotte
Michael Versagi, L.M.T., N.C.T.M.B., is a journalist,
a lymphedema therapist who also sees cancer patients,
and a science instructor in a massage-therapy program
at The Carnegie Institute in Troy, Michigan.
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