Price isn’t everything — or is it? As ever, discounting massage to boost business is a hot topic on Linkedin.com and massageandbodywork professionals.com.
Even before the recession, to discount or not to discount was a controversial topic. One MT complained, “ I wish there was more guidance in school about pricing, discounts and pricing.” When you’re struggling to get (or keep) your business afloat, it can be hard to know what to do.
I’ve heard convincing arguments on both sides. Here are some of them, and then I’ll give you my take.
Pros
- It’s better to get some income than none.
- Discounting gives you a way to compete.
- Discounting is one of the few ways to get new clients in the door.
- Discounts motivate clients to come in more regularly.
Cons
- You won’t make it if you base your business on people who only get bodywork when it’s cheap.
- Discounts lessen the perceived value of the work.
- Clients will learn to wait for a discount to schedule.
- Health care professionals (you) have professional fees. While you may adjust your fee for a struggling client occasionally, discounting your services isn’t professional.
Professionals don’t discount
You are a professional. Professionals offer a professional service. They get the best training they can. They run a professional office. Their business materials look professional. Appointments are booked professionally. Each and every client is treated with professional care. All of this is reflected in your fair and reasonable fee.
Your turn
What about you, where do you stand on discounts, setting rates, and the struggle to survive in a lackluster economy?
Clearance Sale
