My refrigerator is central to my home life. It’s right next to the spot where I make my morning phone calls and go through my mail in the afternoon. I stick family pictures on it, take-out menus and, most importantly for this conversation, cards from everyone who has kneaded, punctured or dosed my body in the last 18 months. This is Natural Touch Marketing™ in action.

Here’s how Natural Touch Marketing works for me: when you send a postcard, I read it … even if there is no handwriting on it at all. If there is a special offer, I read it twice. When I get a hand-addressed greeting card from you, I get downright giddy. If the card has a handwritten message, I treasure it. Someone in this day and age thinks I’m worth five minutes of effort and a first class stamp. The only other handwritten cards on the fridge are from my grammy.

All cards with a special or discount, an attractive picture or a nice, hand-written note go directly on my fridge. I put your cards up knowing that you are marketing to me, knowing that you would like me to make an appointment. But I don’t mind. It is not intrusive to get a thought from you in the mail. Why? It makes me feel better to see a daily reminder that I have wonderful support for my good health and well-being.

Here’s how Natural Touch Marketing works for you: Just by being yourself, just by naturally extending the care you give from your studio to my home, you become a major part of my kitchen décor. I know where to find your contact information. I know what new things are happening at your studio/clinic. I know I am important to you. And, this is the bit you should really pay attention to: I am reminded of you every day.

This article originally ran in our 2006 Fall flyer.