Here’s some bits and pieces to finish out the month of June. Websites from your peers (shared with permission): AlternativeHealthPractice.com is a happy partnership; Dan is a writer, Tara is an ND. Together, they’ve created a positive, useful, heartening site for CAM practitioners. I recommend subscribing. Prokinetics.co.uk has a very different look and feel to [...]
You should have a website. You should have one for the same reason you should have a business card or be listed in the phone book; it legitimizes you and your practice. The only person I know at present who is in the middle of creating a site is my sister. My sister, Margaret, is [...]
Matt and I spent a long weekend with the Heir Apparent in Victoria, B.C. We were lucky to be able to go during Victoria’s “Be A Tourist in Your Own Hometown” weekend. This is when the city sells coupon books for $10 each. These coupons get you into tourist attractions for deep discounts or for [...]
How can you tailor a promotional idea that captivates you for your own business? There’s a new commercial on Discovery Channel for Discovery Channel where they have the most popular shows’ personalities “singing” about how they love the whole world and how awesome it is. (And that’s the original “awesome” not the 80′s “awesome”.) It’s [...]
… Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, “This is going to be really hard and you’re never going to be fluent, but you may be able to learn to understand when someone gives [...]
Last time we chatted, I told you about something new my massage therapist was trying. She has always been great about taking cues from her clients’ personalities when it comes to marketing her business. These days when she gets a cancellation, she starts calling clients who: A) Usually make appointments with her around the time [...]
As I’ve said in my Marketing Matters column, I am constantly wowed by my massage therapist. In addition to having excellent skills, she is very good at focusing on her clients’ personalities when it comes to marketing her practice. Here’s what I mean: the other day she called and left a message, “Hi, Eileen, I [...]
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