Here’s some bits and pieces to finish out the month of June.
Websites from your peers (shared with permission):
AlternativeHealthPractice.com is a happy partnership; Dan is a writer, Tara is an ND. Together, they’ve created a positive, useful, heartening site for CAM practitioners. I recommend subscribing.
Prokinetics.co.uk has a very different look and feel to their site. It’s [...]

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Towards the end of my last entry I said I thought you should have a website. You should have one for the same reason you should have a business card or be listed in the phone book; it legitimizes you and your practice.
The only person I know at present who is in the middle of [...]

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The other day Beth asked me a good question. She wanted to know if I would include a link to her site on our blogroll. (A blogroll is a list of web addresses that a blog author thinks you and other readers will find useful.)
I love that she asked. Marketing Matter’s blogroll will focus [...]

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Ooo! Ooo! Ooo! Shower Thought!
Matt and I spent a long weekend with the Heir Apparent in Victoria, B.C. We were lucky to be able to go during Victoria’s “Be A Tourist in Your Own Hometown” weekend. This is when the city sells coupon books for $10 each. These coupons get you into tourist attractions for [...]

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Last entry I talked about intentionally putting yourself in the path of inspiration. In the entry, I also mentioned how huge, sweeping ideas can be winnowed down to fit you and your practice. So this entry is about how to tailor an idea that captivates you into a short message for a postcard or somesuch [...]

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You’re going to see some entries that have an asterisk (*) in the title. That tells you I recently had a fabulous, extraordinary flight of marketing fancy. And it probably happened in the shower.
Are my Shower Thoughts well thought-out and ready for you to plug directly into your marketing plan? Heck, no! I’d be surprised [...]

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… Eliminate the negative.
So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, “This is going to be really hard and you’re never going to be fluent, but you may be able to learn to understand when someone gives you [...]

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Last time we chatted, I told you about something new my massage therapist was trying. She has always been great about taking cues from her clients’ personalities when it comes to marketing her business. These days when she gets a cancellation, she starts calling clients who:
A) Usually make appointments with her around the time that [...]

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As I’ve said in my Marketing Matters column, I am constantly wowed by my massage therapist. In addition to having excellent skills, she is very good at focusing on her clients’ personalities when it comes to marketing her practice.
Here’s what I mean: the other day she called and left a message, “Hi, Eileen, I haven’t [...]

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The long and short of it is I miss you.
You and I used to chat every time you called. You’d tell me how you were doing, how your business was doing, what your plans were. I loved to talk to you. When I got to visit with you for two minutes I could do my [...]

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