To achieve maximum potential in business your marketing plan needs to include everything you can fit in it. From business cards, mailings, brochures, and websites to ads both online and in print.

One way to create an instant boost in clients and a scurry of activity on your website is right at the end of your fingertips and it’s free.

Wherever you live, city or town, big or small there is a local newspaper and in that paper is a business section. Now what every newspaper in the world wants is fresh, new content daily which is great for you because that’s what your business is … fresh and new.

With a little research it’s not hard to find out who it is you’ll need to contact directly and then you can find out what you need to send them as far as basic business info.

Now for some reason this is the point that most people stop and just let whatever happens happen. Here’s how you make it work, Plan it out ahead of time what you want to discuss. Mention your specialties, your location, make reference to any niche markets you cater to.

Be sure to include your website address at the end and if it’s a really cool site then you’ve got a good shot to make a bunch of new friends. As an added bonus when the article comes out you add it to your site.

Michael Kocis is a copywriter and web page designer with an interest in video production. His current project is building a massage based website www.prescottlmt.com. If you’d like to have Michael evaluate your site and get a quote to improve it send him an e-mail at michael@prescottlmt.com

Hi Folks —

I met Michael at the forum BodyworkOnline.com in the Business Issues and Marketing Discussion section. It’s definitely worth visiting the current site he’s working on to examine his writing style. Every writer has a different “voice.” Every writer will present the same information in a different style.

Whether you are writing your own web or marketing text for your massage / bodywork practice or whether you are hiring someone to write for you, you need to remember that you are writing for your clients and your potential clients. You need to answer their questions and give them reasons to come to you.

Tune in Thursday for another guest writer’s approach to writing press releases.

All my best,
Eileen