Comments on: Ladybug, Ladybug: An infestation prompts questions about your massage practice advertising http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/03/ladybug-ladybug/?utm_source=rss&utm_medium=rss&utm_campaign=ladybug-ladybug Massage Marketing Insights for Massage Therapists and Bodyworkers Sat, 04 Feb 2012 08:13:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heather http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/03/ladybug-ladybug/comment-page-1/#comment-9327 Heather Tue, 07 Apr 2009 00:29:18 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=78#comment-9327 And...I wait...WHAT did you do about the ladybugs? WHERE did they come from? WHERE did they go? Thanks for the newsletter comments...we worked for DAYS on that! oh, wait, for all those OTHER people reading this - I lie! I use the newsletters from this site - Natural Touch Marketing! they are wonderful, professional and EASY! I am a creative marketing and bodyworker - not a full time newsletter writer. The products used here are FABULOUS! And…I wait…WHAT did you do about the ladybugs? WHERE did they come from? WHERE did they go?

Thanks for the newsletter comments…we worked for DAYS on that! oh, wait, for all those OTHER people reading this – I lie! I use the newsletters from this site – Natural Touch Marketing! they are wonderful, professional and EASY! I am a creative marketing and bodyworker – not a full time newsletter writer. The products used here are FABULOUS!

]]> By: Heather http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/03/ladybug-ladybug/comment-page-1/#comment-8951 Heather Wed, 25 Mar 2009 22:43:21 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=78#comment-8951 Yeah, but...but..yeah but...how DID the ladybugs get into your shower? And, while I'm here, I want to agree 124% with you on tracking marketing efforts. I've used different color business cards, or put a code on the back of cards before an event (such as MDA08 which was Mom and Dad Anniversary 2008; or Tri508 for a specific triathlon in May 2008). When they call, we have a required field of entry asking - how did you hear about BodyLogic? Then, on their first appointment, I ask again, in case the answer changed or they think of another way they heard about our biz. Ironically, when I started more "touches" with clients via an email article campaign. Client booking DROPPED. Apparently, they don't appreciate email. So, I looked specifically at who was opening the emails (thanks to the email marketing service) and catered articles to THOSE CLIENTS only. Poof! Word of Mouth referrals went up 20%. I THOUGHT my target market was something different than it actually was - thanks to tracking I'm back on track! Yeah, but…but..yeah but…how DID the ladybugs get into your shower?

And, while I’m here, I want to agree 124% with you on tracking marketing efforts. I’ve used different color business cards, or put a code on the back of cards before an event (such as MDA08 which was Mom and Dad Anniversary 2008; or Tri508 for a specific triathlon in May 2008). When they call, we have a required field of entry asking – how did you hear about BodyLogic? Then, on their first appointment, I ask again, in case the answer changed or they think of another way they heard about our biz.

Ironically, when I started more “touches” with clients via an email article campaign. Client booking DROPPED. Apparently, they don’t appreciate email. So, I looked specifically at who was opening the emails (thanks to the email marketing service) and catered articles to THOSE CLIENTS only. Poof! Word of Mouth referrals went up 20%.

I THOUGHT my target market was something different than it actually was – thanks to tracking I’m back on track!

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