All right, gang. We’re doing a little spring cleaning here at Maison Marketing avec le Toucher Naturel. Normally, I don’t play up the retail side of the business but today it’s front and center.

We are clearing out some mighty fine massage / bodywork marketing postcards. They’re 40% off. The price isn’t going to go down any further. When they are gone, they’re gone.

What I love about sales is they are a great motivator. You can’t pass up on the price (the usual quantity discounts apply and you can mix and match as always) so you can afford to think ahead for next season or even next year. Did you mean to do a big “Welcome Spring!” promotion this year and missed the window again? Did Valentines’ fly by again? Get some cards now for the next promotion you’ve been meaning to do. When you’ve spent money on it and you have to use it, right? (I admit, this is how it works for me.)

I picked four cards out of the thirty seven we have on clearance. They are:

Spring Promotional
This used to be the card we could never keep in stock this time of year. It’s pretty. I think it doesn’t sell as well anymore because 1) everybody bought it and mailed it for three straight years and 2) Kendra designed another loverly Spring card. The text for this one is: “Mother’s Day, Father’s Day, Secretary’s Day, Graduation, Wedding Parties, Birthday, Baby Showers, Housewarming, Special Thanks … remind your clients of the many reasons massage makes a great gift at this time of year!”

Valentine’s “Sweetheart”
Again, this one was a barnstormer when it first came out. And, again, you all bought it and I think got burnt out on it. I LOVE the candies. They read: “Renew! You Deserve It! Unwind! Be Mine! Treat Yourself! Relax!” It’s cute, but not “too” cute, if you know what I mean. Maybe I should say they’re whimsical.

Welcome “Dragonfly”
Dragonflies are very summery; use it this season to warmly welcome new clients. OR get a little out of the box. Welcome your clients to your new space or new aspect of your practice or a new co-worker. I have no idea why this card never sold well. Maybe it just doesn’t look good on your computer screen. When it’s in your hands you can see how incredibly eye-catching it is. It’s one of those pieces that leaps out of a pile of mail. Call/email and ask for a sample of it if you’re interested. Hey, samples are free. 800-754-9790/info@naturaltouchmarketing.com.

Conditions “Stressed”
There’s four postcards in this series: Stress, Headache, Shoulder Pain, Back Pain. We created these so you could more effectively target your clients’ needs. I like the designs. They’re clean and healthy feeling and have happy people who look they’ve had bodywork in the last week. Again, I don’t know why they’re not so popular. Too specific maybe? Maybe it wasn’t clear what you were supposed to do with them? Anyway the “Stress” at least is one you know will resonate with your clients right now. As will “Headache.”

These cards are a fabulous deal if you’ve been thinking about upping the number of clients on your mailing list, or thinking about increasing the number of times you contact your clients, or running a few test mailings. Also, with the cost of stamps going up soon, these cards are a good way to help keep you within your budget.

All my best,
Eileen