Newsletters are the way people, your potential clients, expect to get their education about you and your work. Here are seven basic ways a newsletter will support your practice:
1. Education. It’s understood that if your clients see how your work positively impacts their lives then they will be more inclined to see you more often. [...]

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I got a question this week on the Ask Eileen page from a long-time reader/commentor, Fran D.
Fran is an energetic and forward-thinking person. Over the last two years she has been in transition. Surgery slowed her practice down, then she was working hard to find a place where she could run her practice her way. [...]

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This month’s eMarketing Minutes is emailing out soon.* This month we (meaning Diana) found a bunch of excellent articles about creating copy for your business cards. I’m featuring my favorite in this entry because 1) I don’t want anyone to miss it and 2) I’d like to share some specific ways these ideas can bend [...]

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This week I got a serious request for some input on the “Ask Eileen” page. It reads:
“I have just recently moved from Chicago to Cape Cod, MA, and accepted a job at a spa/gym. The space and business is new to the owners of the spa. They have two other locations on the [...]

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I had a Sad Marketing Massage Moment this weekend.
Two lovely massage therapists had their chairs set up at the Fourth Annual St Martin’s Dragon Boat Races. I watched them the whole morning. They had three customers. Sad.
Here’s what was going on:

There were 24 dragon boat teams of at least 21 people each, plus the spare [...]

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