This month’s eMarketing Minutes is emailing out soon.* This month we (meaning Diana) found a bunch of excellent articles about creating copy for your business cards. I’m featuring my favorite in this entry because 1) I don’t want anyone to miss it and 2) I’d like to share some specific ways these ideas can bend to meet massage / bodywork marketing needs.

How to Order, Design and Use Personal Business Cards in a New Way is an article with a nice balance between slightly out-of-the-box and reality. Business cards are a very standard marketing tool. You can’t not have them. Often they are a first contact. Cards must show you are professional and at least know someone who can spell. They also need to show that you are unique. Before you order your next batch, take a shot of creativity and make your cards more captivating and useful to your potential clients.

The article suggests having different cards for different relationships: family/friends, business associates and people you network with. This is a good starting concept. But you’re a bodyworker. You move through the business world in a slightly different way.

How about having different cards for the different clinical applications of massage / bodywork you focus on, eg: stress, neck and shoulder pain, and craniosacral therapy.

Being able to hand prospective clients a card that speaks directly to them is a powerful beginning. Imagine if you were standing at the bus stop and the woman next to you was rubbing her forehead and temples. You meet her eyes and ask sympathetically, “Headache?” “Yeah,” she says. And because you are soooo together, you hand her a card with your contact information and the line: “Specializing in headache relief for restful nights and easier days.”

She doesn’t need to know you were also ready to hand her one for stress or chiropractic and massage.

Or you could have different cards for people you meet in different situations: professional (Chamber of Commerce), casual (waiting in line at the store), and other CAM practitioners.

Of the eleven ideas in the article, #5 wiggled my antennae: a business card to say thank you. Wouldn’t it be great to have a card that said: “What you just did was wonderful. Call me to book a one hour session and I’ll add 30 extra minutes/personal essential oil blend/paraffin treatment as a reward.” Hand that to someone who helps a fellow with groceries to their car or diverts a Little League coach’s rampage or let’s you jump the line at the Post Office.

Take a look at the article. And check out Diana’s May article on different ways to use massage / bodywork business cards. Any good ideas present themselves to you? Share!

All my best,
Eileen

*If you haven’t seen eMarketing Minutes yet, we just started sending it out two months ago. We always come across articles, websites, and/or blogs that we think would be helpful to you. So we started putting four-five of them together in a really short, once-a-month eNewsletter. If you were already signed up to get our monthly specials, you’re already getting the eMarketing Minutes. If you would like to subscribe to eMarketing Minutes, go to the top left of our home page and click on “Free E-Marketing Monthly.” And, no, we don’t spam. That would be rude.