Comments on: “I feel like I’m drowning …”: Overwhelmed with marketing your massage practice http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/05/drowning-and-overwhelmed/?utm_source=rss&utm_medium=rss&utm_campaign=drowning-and-overwhelmed Massage Marketing Insights for Massage Therapists and Bodyworkers Sat, 04 Feb 2012 08:13:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: frand http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/05/drowning-and-overwhelmed/comment-page-1/#comment-10503 frand Wed, 27 May 2009 06:53:22 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=87#comment-10503 PS- I think sometimes the practice can become to gimmicky with the wrong approach. I hate that. I am looking for the same respect and notoriety as the chiropractic, PT, and other health care pros. I have grappled with the idea of insurance but do not want to open this can if I am not prepared to deal correctly with it. Why? Because it targets a population who need the service. PS- I think sometimes the practice can become to gimmicky with the wrong approach. I hate that. I am looking for the same respect and notoriety as the chiropractic, PT, and other health care pros. I have grappled with the idea of insurance but do not want to open this can if I am not prepared to deal correctly with it. Why? Because it targets a population who need the service.

]]> By: frand http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/05/drowning-and-overwhelmed/comment-page-1/#comment-10502 frand Wed, 27 May 2009 06:42:41 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=87#comment-10502 Hmmmm. So I have had to read this over several times and marinate on it. My ads during the winter months to promote hot stone massage were: March Madness! Get a hot stone massage for an unbelievable $-- regularly &-- a savings of 25% and I noted the benefits of hot stone work. I got three new customers and two of the current clients in. Good. I extended the offering time, no additional responses. I did one that said" Having Trouble Sleeping at Night?" Come in for hot cup of tea and relaxing, soothing massage after a long tiring day. $10.00 off new customers. Got one taker. So here are some scenarios: 1.A small percentage of my regulars now seem to expect this discounting. But are not interested in the package option. 2. I do as much on line networking as possible because it's free. 3. My newsletters touch on health and nutrition promoting the products I offer and maybe a package discount on a combo service. My perfect client??? Well It's that person that knows the difference that massage makes in their lives by reducing aches and pains associated with age in most of these cases. Come hell or hi water they are there. Women have naturally been a large community for me and perhaps a husband, son or two which I am comfortable with, I do not actively seek male clients though. I offer spa services however...I have come to realize that people associate the word spa with luxury" peel me a grape" thinking. My idea is much more on the line of therapeutic value of the body wraps and such. I am about health and wellness and offering that to my clients and I am looking for the client who wants a partner in the process. Less interested in slick show. I have numerous clients tell me about their journeys elsewhere and having experienced dissatisfaction. Whether the paid more or tried to go cheap. How is that for a start? Hmmmm. So I have had to read this over several times and marinate on it. My ads during the winter months to promote hot stone massage were:
March Madness! Get a hot stone massage for an unbelievable $– regularly &– a savings of 25% and I noted the benefits of hot stone work.

I got three new customers and two of the current clients in. Good. I extended the offering time, no additional responses.

I did one that said” Having Trouble Sleeping at Night?” Come in for hot cup of tea and relaxing, soothing massage after a long tiring day. $10.00 off new customers. Got one taker.

So here are some scenarios:

1.A small percentage of my regulars now seem to expect this discounting. But are not interested in the package option.
2. I do as much on line networking as possible because it’s free.
3. My newsletters touch on health and nutrition promoting the products I offer and maybe a package discount on a combo service.

My perfect client??? Well It’s that person that knows the difference that massage makes in their lives by reducing aches and pains associated with age in most of these cases. Come hell or hi water they are there. Women have naturally been a large community for me and perhaps a husband, son or two which I am comfortable with, I do not actively seek male clients though.
I offer spa services however…I have come to realize that people associate the word spa with luxury” peel me a grape” thinking. My idea is much more on the line of therapeutic value of the body wraps and such.

I am about health and wellness and offering that to my clients and I am looking for the client who wants a partner in the process. Less interested in slick show. I have numerous clients tell me about their journeys elsewhere and having experienced dissatisfaction. Whether the paid more or tried to go cheap.

How is that for a start?

]]> By: Massage Marketing http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/05/drowning-and-overwhelmed/comment-page-1/#comment-10436 Massage Marketing Mon, 25 May 2009 03:59:14 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=87#comment-10436 Great tips Eileen. Finding a balance is crucial in any practice. Not enough customers or too many customers take a toll on one's health. Great tips Eileen. Finding a balance is crucial in any practice. Not enough customers or too many customers take a toll on one’s health.

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