When a potential client visits your site, you have about 5 (five) seconds to tell them what they want to know before they go somewhere else.
In the last couple few entries I’ve focused on the importance of knowing who your ideal clients are and what they truly want.
Of course they want to know how to [...]

continue reading.....

In my last entry I talked about making a list of what your ideal client is like. My little list read: “wears jeans and t-shirts, hikes, gardens, tries to eat well, demands a good cheeseburger and beer on occasion, shops at the local market, etc, etc.” This was fine until I realized it read like [...]

continue reading.....

Currently there are about eight pounds of targeted massage / bodywork marketing example piled on my kitchen counter.
We’ve had a steady stream of house guests over the last several months. When it comes to care and feeding of guests, mine are pretty much free-range until we all come together at dinner. Most of them bring [...]

continue reading.....