My working theory is that websites legitimize your practice.

Bodywork/healing sites give folks an opportunity to get to know more about the practitioner in a “safe,” non-committal way.

But I believe, ultimately, they want to talk to you before booking. They want to judge how you sound; they want to hear whether you sound reliable or like a charlatan. They want to get a feel for you. Especially for a practice like yours which focuses more on energy and the spiritual/ethereal.

(I hope I’m summing-up your practice correctly.)

Do you get a satisfactory number of bookings? Do you know whether new clients have spent any time on your site before contacting you in person/through email?

How do people find your site? Who are your clients? What is the most important thing for your potential clients to know when they visit your site the first time?

You need to give them the most important thing *first*.

Your site is lovely and there is good information. You’ve positioned yourself as a resource/expert. But my question isn’t addressed until I scroll down a ways. I need you to tell me how you are going to help me. And you have five (5) seconds.

Then I need you to tell me the value of booking with you.

Then I need you to hold my hand and walk me through making the purchase.

Don’t make me think. Don’t distract me.

Finding a way to get a reading with you currently takes some doing. I clicked on “store” purely out of curiosity. I had to go through five steps to purchase a reading. Not many people are going to take the time to explore that “deeply.” You might want to find a more streamlined way of directing people to book with you.

“Pranic Healing” and such were more direct paths to purchase, but I’d still move the paragraph describing the use of Pranic Healing to the top. Perhaps follow that paragraph with a relevant testimonial.

Also, your work isn’t as understood as good ‘ol hands-on bodywork. You may benefit from well-placed client testimonials.

I don’t think you should get rid of what you have. I do think you should rearrange how your home page is laid out.

Whew! Those are the top-of-my-heads. Aren’t you glad you asked?

Seriously though, SEO isn’t my forte. (I wish it was. Maybe soon.) If this practice is where your heart is, I’d invest in someone that can help you write copy that both reflects your practice AND helps you be found on the web AND funnels clients more effectively into making a booking.

An old employee, Noah Sochet, has a business for this. He is one of many, but I do like him and miss all his work. If anything, his site may help you formulate questions and answers to help you with your site. http://www.duowebmarketing.com/

Thank you for your question!
Eileen

I’ve lost track of the number of sites that start out with “I do …”, and the majority of people’s responses to that is to click off the site while saying “I need to find someone who can help ME”

Hope you’re having a great time in Montanna!

Karen