Beth King is a massage therapist in rural-ish Missouri. She is also an entertaining massage marketing question-asker. Here’s part of an email she sent recently:
… howdaheck do I phrase a letter — “HiYa Doc, lemme tell you how wonderful I am!” just doesn’t sound like it would get the results I want.  Though laughter is [...]

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As a society, we expect immediate results. All crimes and social blunders are solved in an hour. The guy gets the girl in 90 minutes. We get hot water on demand and popcorn in three minutes. And health practitioners call back within 45 minutes. Right?
Hmm … Maybe not.
As a single practitioner, you are not always [...]

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When a new client comes for their first appointment, they need to be able to find you easily.
Decent signage and clear directions are how you are going to get them to you. This is the most basic of massage marketing basics. Some would argue it isn’t even marketing. But if your directions are muddled and [...]

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