I got an email recently asking for suggestions on getting in to see human resource directors.
There are dozens of books with suggestions and cover letter samples for marketing your massage practice to businesses / corporations. Rather than rehash what’s already out there. I thought I’d call a couple business HR directors in the area. I [...]

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Joel from Bodywork Dynamics in the UK sent in a series of questions to the Ask Eileen page. If you’d like to read Joel’s entire entry, scroll to the bottom of Ask Eileen and see where Joel has been and where he is going.
Folks, Joel is asking for your input, so belly up to the [...]

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Okay, so Beth King sent me a monster email asking about contacting health care providers and asking for referrals. The last couple entries have addressed letters of introduction and resources for examples.
This entry is about marketing to and educating doctors about massage after you’ve sent out the formal letters.
Engage Your Clients
You should start by [...]

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Beth King sent in three good questions recently. The second was about introducing yourself to doctors.
“We’re told in school and publications to introduce ourselves to the doctors in the community, get them to send us referrals.  HOW?  Make an appointment and while I’m sitting there with my shirt off, tell him I want him to [...]

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