Writing copy for a promotional postcard is an art. But it’s an art like making good chocolate chip cookies is an art: after you follow the directions a couple times, you get comfortable and start to tweak things here and there.
You discover how to adjust the recipe to your tastes and how to make room [...]

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Rubber to the Road
As the The Holidays approach (I know, I know, it is way too early for this … except it isn’t, really) I’ve decided to put my money where my mouth is.
With the blessing of My Lady Boss, I am offering you a free, 20 minute brainstorming, brain-picking session.

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The Story
We moved a gun safe last weekend. Don’t ask. It’s like a weekend sport out here.
As usual, this odd chore got me thinking about you and how you market your massage practice.
There are several ways to go about moving a 1200 pound box. I am firmly in the Find Someone Else to Do [...]

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