Comments on: Tips for Copy on Promotional Postcards: “Look to the cookie!” http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/?utm_source=rss&utm_medium=rss&utm_campaign=tips-for-copy-promotional-postcards Massage Marketing Insights for Massage Therapists and Bodyworkers Sat, 04 Feb 2012 08:13:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing Massage Gift Certificates for Christmas | Marketing Matters http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-25332 Marketing Massage Gift Certificates for Christmas | Marketing Matters Wed, 26 Oct 2011 20:21:15 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-25332 [...] For simple tips on writing short, promotional messages, read: Look to the Cookie! [...] [...] For simple tips on writing short, promotional messages, read: Look to the Cookie! [...]

]]> By: 5 How-to’s for Your Holiday Promo Message: Massage marketing tidbits to mull | Marketing Matters http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-18643 5 How-to’s for Your Holiday Promo Message: Massage marketing tidbits to mull | Marketing Matters Wed, 24 Nov 2010 21:30:01 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-18643 [...] itself and a call to action. Keeping it simple also enables you to keep focused on your goals. I’ve written about this often, but a little refresher never [...] [...] itself and a call to action. Keeping it simple also enables you to keep focused on your goals. I’ve written about this often, but a little refresher never [...]

]]> By: Diamond http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-17880 Diamond Thu, 28 Oct 2010 17:44:45 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-17880 Oversized postcards pack a punch. Try visiting Mommy stores and schools. Look in the phone book for men stores and ask owner if you may place postcards in their store marketing gift certificates. Diamond Oversized postcards pack a punch. Try visiting Mommy stores and schools. Look in the phone book for men stores and ask owner if you may place postcards in their store marketing gift certificates.

Diamond

]]> By: business post card http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13959 business post card Wed, 06 Jan 2010 07:33:11 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13959 Postcards achieve almost a 100% readership and have an impressive ROI, while being inexpensive and simple to use. But its design is an essential factor in making it work for your business promotion. Postcards achieve almost a 100% readership and have an impressive ROI, while being inexpensive and simple to use. But its design is an essential factor in making it work for your business promotion.

]]> By: Eileen http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13388 Eileen Wed, 04 Nov 2009 04:21:41 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13388 Good reminders, Nanette. Deadlines are good for some things. Okay, many things, really. In an effort to keep this article simple, I didn't touch on that. The factors involved in gift certificates and Christmas are: 1. Men buy most of the certificates (as a rule), 2. Most certificates are purchased 10-7 days before Christmas, 3. People need about three "contacts," — preferably in three different formats (email, snail mail, letter, newsletter, ad, flyer, phone call, etc.) — to actually register the fact that you have gift certificates for sale. I, personally, like to prompt people a little after Halloween ("Gift certificates make great hostess gifts"), RIGHT after Thanksgiving ("Give something meaningful for Christmas") and then the last contact around 12/10 ("Remember how you scrambled to find a thoughtful gift last year?" or "Are you still in the doghouse for last year's present?") In THIS situation, the last two contacts are when I emphasize a deadline. But when there is an immediacy issue — like there being not very much time between Christmas and Valentine's — or when you are offering a special, go right for the deadline. Aren't you glad you brought that up? ;D Eileen Good reminders, Nanette.

Deadlines are good for some things. Okay, many things, really.

In an effort to keep this article simple, I didn’t touch on that. The factors involved in gift certificates and Christmas are:

1. Men buy most of the certificates (as a rule),
2. Most certificates are purchased 10-7 days before Christmas,
3. People need about three “contacts,” — preferably in three different formats (email, snail mail, letter, newsletter, ad, flyer, phone call, etc.) — to actually register the fact that you have gift certificates for sale.

I, personally, like to prompt people a little after Halloween (“Gift certificates make great hostess gifts”), RIGHT after Thanksgiving (“Give something meaningful for Christmas”) and then the last contact around 12/10 (“Remember how you scrambled to find a thoughtful gift last year?” or “Are you still in the doghouse for last year’s present?”)

In THIS situation, the last two contacts are when I emphasize a deadline.

But when there is an immediacy issue — like there being not very much time between Christmas and Valentine’s — or when you are offering a special, go right for the deadline.

Aren’t you glad you brought that up? ;D

Eileen

]]> By: Nanette Johnston http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13387 Nanette Johnston Wed, 04 Nov 2009 00:14:30 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13387 It's ALWAYS a good idea to KISS--keep it simple! Also, whenever writing, put it down for awhile - till tomorrow? and then read with your clients' eyes. Does it say enough to inform AND pique their interest .....in a concise way? I've read that to include a finite date/time to the call-to-action may instill immediacy. Thanks for the blog, this is cool, Eileen It’s ALWAYS a good idea to KISS–keep it simple! Also, whenever writing, put it down for awhile – till tomorrow? and then read with your clients’ eyes. Does it say enough to inform AND pique their interest …..in a concise way? I’ve read that to include a finite date/time to the call-to-action may instill immediacy. Thanks for the blog, this is cool, Eileen

]]> By: Eileen http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13353 Eileen Mon, 26 Oct 2009 03:15:51 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13353 This is true. Most MTs/bodyworkers are one person businesses. Most of them have not had much, if any, business-building training. Most have trouble deciding who they are talking to, never mind what their message is. Most are reluctant to "bother" their clients in any way. Because bodyworking is a highly personalized profession Natural Touch Marketing encourages bodyworkers to continue the conversation and the care as "naturally" as possible. Meaning: whatever message they send out to their clients should be in the bodyworker's voice and focused on what they know their clients' needs to be. Baby steps. Baby steps. This is true.

Most MTs/bodyworkers are one person businesses. Most of them have not had much, if any, business-building training. Most have trouble deciding who they are talking to, never mind what their message is. Most are reluctant to “bother” their clients in any way.

Because bodyworking is a highly personalized profession Natural Touch Marketing encourages bodyworkers to continue the conversation and the care as “naturally” as possible. Meaning: whatever message they send out to their clients should be in the bodyworker’s voice and focused on what they know their clients’ needs to be.

Baby steps. Baby steps.

]]> By: Promotional Products http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13350 Promotional Products Sat, 24 Oct 2009 19:00:45 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13350 Writing effectively in general is an art form, but writing effective promotional copy is like solving a Rubik's cube. This process takes a special person with wit and concise thinking. Writing effectively in general is an art form, but writing effective promotional copy is like solving a Rubik’s cube. This process takes a special person with wit and concise thinking.

]]> By: Eileen http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13238 Eileen Wed, 14 Oct 2009 22:56:35 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13238 Welp, Ted, I'll tell you; when I was looking for cookie graphics I entered "cookie image" in Google and this was the most fun one. I figured that since it was on Google images at the time with no proprietary language I could use it. I did attribute the graphic to www.cookbookpeople.com/blog (hold cursor over the image — I couldn't figure out how to link the image directly to the blog) since the blog was the only location I could find to give credit to, and giving credit is polite. So, my bad on the image. Just assumed the blog got it the same way I did; from somewhere on the internet. My apologies there. I'm not sure where "stealing bandwidth" comes in. I will change the picture today. Thank you for letting me know my error. Email me directly at marketingmatters@comcast.net if you have further concerns. Welp, Ted, I’ll tell you; when I was looking for cookie graphics I entered “cookie image” in Google and this was the most fun one. I figured that since it was on Google images at the time with no proprietary language I could use it.

I did attribute the graphic to http://www.cookbookpeople.com/blog (hold cursor over the image — I couldn’t figure out how to link the image directly to the blog) since the blog was the only location I could find to give credit to, and giving credit is polite.

So, my bad on the image. Just assumed the blog got it the same way I did; from somewhere on the internet. My apologies there.

I’m not sure where “stealing bandwidth” comes in.

I will change the picture today. Thank you for letting me know my error. Email me directly at marketingmatters@comcast.net if you have further concerns.

]]> By: ted http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/09/tips-for-copy-promotional-postcards/comment-page-1/#comment-13237 ted Wed, 14 Oct 2009 22:27:43 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=105#comment-13237 Nice post! Too bad you are stealing bandwidth and graphics. That cookie was custom-designed on another site--cookbookpeople.com--and you are just linking to the image hosted there. Nice post!

Too bad you are stealing bandwidth and graphics. That cookie was custom-designed on another site–cookbookpeople.com–and you are just linking to the image hosted there.

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