Alarming, dismaying, disheartening … Well … maybe it wasn’t that bad. But, lordy, it wasn’t good. Maybe flabbergasting? I had breakfast* with my friend, former housemate and current customer last weekend. A year ago she moved her practice from one town to another. In preparation for the move, she got 200 “I’m Moving” postcards with [...]
You can spend $500 on a newspaper ad and maybe get 10 clients. Or you can spend $100 on an ad in a flyer for a high school theater production and get 10 clients. As I said in the last entry, you need to know whom you’re talking to. Once you know whom you’re talking [...]
You need to know who you’re talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you’re talking to. Whenever I do a massage marketing consultation or brainstorming with one of our customers (you), my second question is, “Who is [...]
You need a cheerleader. That’s what I’ve learned after talking to a slew of you during the free 20 minute massage marketing consultations this week. So here we go. Five cheerleader-y things for you. 1. You Are Absolutely Worth It. You have studied. You have done your work. You have made the commitment. You — [...]
I got a really good question on the Ask Eileen page today. Brenda is a new therapist and needs your input. She’s moving to a new town and gets to decide between two opportunities. Here’s what Brenda has to say: I have been a massage therapist in KY for about 8 months and have a [...]
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