Comments on: Horrifying. And True: A massage marketing AAAAAIIIGH! http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/horrifying-and-true-a-massage-marketing-aaaaaiiigh/?utm_source=rss&utm_medium=rss&utm_campaign=horrifying-and-true-a-massage-marketing-aaaaaiiigh Massage Marketing Insights for Massage Therapists and Bodyworkers Sat, 04 Feb 2012 08:13:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Five Marketing Basics: Massage marketing consulting sum-up | Marketing Matters http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/horrifying-and-true-a-massage-marketing-aaaaaiiigh/comment-page-1/#comment-25476 Five Marketing Basics: Massage marketing consulting sum-up | Marketing Matters Tue, 01 Nov 2011 21:01:44 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=112#comment-25476 [...] Your marketing is simply good customer service. I know you are reluctant to “intrude.” [...] [...] Your marketing is simply good customer service. I know you are reluctant to “intrude.” [...]

]]> By: Granada Dave http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/horrifying-and-true-a-massage-marketing-aaaaaiiigh/comment-page-1/#comment-13531 Granada Dave Thu, 03 Dec 2009 07:43:44 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=112#comment-13531 I think most Massage Therapists feel that it is being pushy and an imposition on their clients to "keep" mailing them. But you are right, Eileen, we need to "get our message out there". Especially poignant is your shocking story of the husband who bought snowboots when he could have got his wife a massage certificate (as well?). I think most Massage Therapists feel that it is being pushy and an imposition on their clients to “keep” mailing them. But you are right, Eileen, we need to “get our message out there”.

Especially poignant is your shocking story of the husband who bought snowboots when he could have got his wife a massage certificate (as well?).

]]> By: Eileen http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/horrifying-and-true-a-massage-marketing-aaaaaiiigh/comment-page-1/#comment-13386 Eileen Tue, 03 Nov 2009 23:22:59 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=112#comment-13386 You and a zillion others, Melonie. It is hard for a lot of people to put themselves forward. Try viewing your marketing as an extension of your customer service. If, when talking to clients or potential clients, you tell them what you do with their information, then you are being up front and honest. "I do a mailing when I learn new techniques, when I'm doing a special and when I find an article that I feel would be useful to YOU. Is it okay to share that sort of stuff with you?" Your clients will then have the option to refuse information like that from you. If it makes you more comfortable, check in when they come in for work. "Did you get my last mailing? What did you think? Can I keep you on my list?" And relating to all this, check out: http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/sending-massage-marketing-message-to-right-client/ and http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/save-money-find-better-clients/ The more you focus your messages, the more likely your recipients WANT to hear what you have to say. Let me know if you try it and how it works for YOU and your practice. Eileen You and a zillion others, Melonie. It is hard for a lot of people to put themselves forward. Try viewing your marketing as an extension of your customer service.

If, when talking to clients or potential clients, you tell them what you do with their information, then you are being up front and honest. “I do a mailing when I learn new techniques, when I’m doing a special and when I find an article that I feel would be useful to YOU. Is it okay to share that sort of stuff with you?” Your clients will then have the option to refuse information like that from you.

If it makes you more comfortable, check in when they come in for work. “Did you get my last mailing? What did you think? Can I keep you on my list?”

And relating to all this, check out:
http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/sending-massage-marketing-message-to-right-client/
and
http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/save-money-find-better-clients/

The more you focus your messages, the more likely your recipients WANT to hear what you have to say.

Let me know if you try it and how it works for YOU and your practice.

Eileen

]]> By: Melonie Abbott http://www.naturaltouchmarketing.com/blog/marketing-matters/2009/10/horrifying-and-true-a-massage-marketing-aaaaaiiigh/comment-page-1/#comment-13382 Melonie Abbott Tue, 03 Nov 2009 17:26:49 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=112#comment-13382 Thanks for the reminder. I tend to be like your friend and struggle with any kind of marketing. This was very helpful to me. Thank you! Thanks for the reminder. I tend to be like your friend and struggle with any kind of marketing. This was very helpful to me. Thank you!

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