Comments on: Five Marketing Basics You Need to Understand: Massage marketing consulting sum-up

By: Eileen

Eileen — Wed, 18 Nov 2009 23:42:00 +0000

Yeah, Dave, there is a “pushy” line that no one wants to cross. I don’t. Occasionally you do though. It’s a bummer and makes you feel like a heel. It usually only has to happen once. Most clients don’t dwell on it.

Linda,I think calling clients when there’s a space open — especially if it’s a time the client prefers — is a good service. Or if you call clients that normally respond to an offer. But I would only call them ONCE. (See http://www.naturaltouchmarketing.com/blog/marketing-matters/2008/06/my-massage-therapist-knows-me-pt-1/)

Becky, you’ll find that when you contact your clients more frequently, you got more bookings. Be sure that your newsletters are all about CLIENTS. Even if you write about training you’ve done, or a new office space, make it be about your CLIENTS. Use the word “you” a lot.

Go, team, go!
Eileen

By: Granada Dave

Granada Dave — Wed, 18 Nov 2009 09:35:16 +0000

This is a great post. I think a lot of therapists know what we could and maybe should do, but we have a reluctance to seem to be “pushy”.

Eileen, the way you present these ideas makes it easier for us to actually get up and do something!

Just like Becky, I’m going to take action now, too.

By: Linda

Linda — Wed, 18 Nov 2009 00:35:31 +0000

Hey Eileen: Thanks so much for the prodding! I will admit that if I don’t see a client in a while, I will call and leave a message and if I don’t hear back, will usually think any more contact from me might be annoying. Nobody likes pushy sales types. Often, I hear, I lost your number! or, I’ve been meaning to call you. I think especially now, people like to hear from someone who cares about them and how they’re doing. I’ve been meaning to try the email marketing, and just haven’t done it!

By: Becky

Becky — Tue, 17 Nov 2009 23:44:32 +0000

Thanks so much for these reminders! While I have an e-newsletter that I occasionally send out to clients, I haven’t sent out direct mailings in a very long time!

I am going to focus on doing both on a more consistent basis.