Marketing your massage / bodywork practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why:
1. Ideal Clients Save You Money
You can spend $300 on a newspaper ad that might generate 10 responses. Or you can pay $50 to advertise in an event’s program, or a dentist’s newsletter, or [...]

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Ideal Client Defined
An Ideal Client is one who suits your Ideal Practice.
An Ideal Client is one who would benefit most from your particular skills.
An Ideal Client is your path to happiness in your work.
It’s Best to Focus
Many massage therapists or bodyworkers who are just beginning to market their practice find it difficult to [...]

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46% of Americans make New Year’s resolutions. Therefore, I am presuming that 46% of you made some sort of resolution to improve your practice.
You want more clients. You want more of your clients to tell their friends about you. You want to change your practice’s focus from working with the ill and disabled to working [...]

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Fact: Valentine’s Day is second only to Christmas in terms of gift certificate sales. (Followed by Mothers’ Day.)
Fact: 80% of people are more inclined to use a service when it is recommended by a friend.
Fact: Gift certificates are incomparable tools for introducing yourself to new clients and encouraging those new clients to rebook.
Fact: [...]

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