Comments on: 4 Reasons to Focus on Ideal Clients: Marketing your massage practice to clients you want http://www.naturaltouchmarketing.com/blog/marketing-matters/2010/01/4-reasons-focus-on-ideal-clients-marketing-massage/?utm_source=rss&utm_medium=rss&utm_campaign=4-reasons-focus-on-ideal-clients-marketing-massage Massage Marketing Insights for Massage Therapists and Bodyworkers Sat, 04 Feb 2012 08:13:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Massage Therapists Tell the Public: What Problem Do You Solve? | Marketing Matters http://www.naturaltouchmarketing.com/blog/marketing-matters/2010/01/4-reasons-focus-on-ideal-clients-marketing-massage/comment-page-1/#comment-23808 Massage Therapists Tell the Public: What Problem Do You Solve? | Marketing Matters Sat, 20 Aug 2011 11:54:31 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=123#comment-23808 [...] thing about elevator speeches is that they don’t cost you a dime. They only require that you think about what you do best, and how you help particular clients. A little time, a little [...] [...] thing about elevator speeches is that they don’t cost you a dime. They only require that you think about what you do best, and how you help particular clients. A little time, a little [...]

]]> By: Eileen http://www.naturaltouchmarketing.com/blog/marketing-matters/2010/01/4-reasons-focus-on-ideal-clients-marketing-massage/comment-page-1/#comment-14339 Eileen Wed, 03 Feb 2010 05:40:21 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=123#comment-14339 Thanks, Carrie. Yeah, I was working with NTM for a while before I realized that our customers were killing themselves (and their love of bodywork) trying to reach EVERYONE. I'm slow. Since I've seen what's been going on, I've been yakking up the whole Ideal Client thing. So now I'm intrigued what you learned and when. What was your "AhHA" moment? And who do you focus on now? Eileen Thanks, Carrie.

Yeah, I was working with NTM for a while before I realized that our customers were killing themselves (and their love of bodywork) trying to reach EVERYONE. I’m slow. Since I’ve seen what’s been going on, I’ve been yakking up the whole Ideal Client thing.

So now I’m intrigued what you learned and when. What was your “AhHA” moment? And who do you focus on now?

Eileen

]]> By: CarrieBLMT http://www.naturaltouchmarketing.com/blog/marketing-matters/2010/01/4-reasons-focus-on-ideal-clients-marketing-massage/comment-page-1/#comment-14338 CarrieBLMT Wed, 03 Feb 2010 05:08:13 +0000 http://www.naturaltouchmarketing.com/blog/marketing-matters/?p=123#comment-14338 Terrific article, Eileen! I remember learning in massage school that "everyone who has muscles" can be our clients - but that's, literally, EVERYONE! Goes back to that idea that if you try to be a "Jack of all trades," you'll be "master of none." I wished they would have taught us more about this type of marketing idea - instead of insisting we try to reach EVERYONE. I learned the lesson pretty darn fast, though, and have been targeting my marketing for a while now, with a LOT more success. Thanks again for the article! Terrific article, Eileen! I remember learning in massage school that “everyone who has muscles” can be our clients – but that’s, literally, EVERYONE! Goes back to that idea that if you try to be a “Jack of all trades,” you’ll be “master of none.” I wished they would have taught us more about this type of marketing idea – instead of insisting we try to reach EVERYONE. I learned the lesson pretty darn fast, though, and have been targeting my marketing for a while now, with a LOT more success. Thanks again for the article!

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