Ideal Client Defined
An Ideal Client is one who suits your Ideal Practice.
An Ideal Client is one who would benefit most from your particular skills.
An Ideal Client is your path to happiness in your work.
It’s Best to Focus
Many massage therapists or bodyworkers who are just beginning to market their practice find it difficult to focus on just one (or two, or three) specific type of clients. When you ask a therapist new to practice who they want to work with, the answer is “Everybody.”
No. You really don’t want to work with “everybody.” You can’t reach out to “everybody” because “everybody” doesn’t care. Talking to “everybody” is a waste of your time and money.
But when you ask a massage therapist or bodyworker who they like working with or what techniques they’re best at, you get a whole ‘nuther answer.
Your Uniqueness Pays off
Every one of you out there has a set of skills that is unique to you. Every one of you has a knack for something. Every one of you has a type of client that you prefer (your Ideal Client, guys).
There is an MT I go to when I get this odd catch in my back. She is the only one I know who can successfully release it. She gets a lot of satisfaction from her success. As she should.
After struggling in her general practice for five years, she has started focusing on clients who need upper back work. Because she is really successful at bringing relief, her clients talk about her. She is the best thing since sliced bread. Tell your friends.
It took about 18 months to gather enough upper back clients. But she had a plan, goals and a clear focus throughout the process. Her practice is now ticking along nicely. You could say it was Ideal.
Play to Your Strengths
I’m willing to bet that when you get a chance to successfully use your particular skills, your knack, you feel better, happy, empowered. If you got to use those skills every day on people who most need them, you would have an Ideal Practice.
You can use those skills more often (and feel happier and be more successful) when you focus on your Ideal Client.
And who is your Ideal Client?
One who suits your Ideal Practice.
More Reading
Who Are You Talking to?: Sending your marketing message to the right client
Targeted Marketing: How to Bring in Your Ideal Clients
All my best,
Eileen
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