“Lib” from the UK asked a good question on the Ask Eileen page:
“Hi Eileen,
In the UK, schools run pamper nights to bring the ladies in and make money for the school. The night consists of [a] retail stall as well as a range massage therapy: massage, reflexology, etc.
Having done this occasionally, the question [...]

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Requirements for websites change practically every week. What was “required” for achieving optimal sales last week has changed by the time you’ve finished your first cup of coffee Monday morning.
Massage therapists and bodyworkers don’t work like that. You don’t work like that.
You should have a website. You need one to be found. You need one [...]

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Your Ideal Clients are your bread and butter … and sanity.
When you talk to your Ideal Clients, keep in mind:
1. You have to know who your Ideal Client is.
I know I’ve said this a million times before, but after some conversations this weekend, I feel I need to bring it up again.
The more focused [...]

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