Good customer service does two things: Prevents problems and generates more business. Good customer service also flows naturally into marketing your massage / bodywork practice. This entry, we’re all about preventing problems. Preventing a problem is different than fixing a problem. When you prevent a problem, you are ahead of the game. When you make [...]
Yes, it’s still August, but I have to bring up the “C” word. Christmas. There. I said it. This is when you sell most of your gift certificates. This is when you spend a lot of time, energy and money encouraging people to give their loved ones the gift of good health. I’ve had the [...]
Last week I promised you a step-by-step example of a schedule to market your massage gift certificates. It’s easy. Really. In fact, it looks too simple … Hm. Before I dive in to it, let me set the stage using my Ideal Client as an example: My Ideal Client Is: A 40-ish part-time professional office [...]
Two of our most popular promotional postcards have gotten a face lift for the holidays. Before we get our inventory in order for the holidays, we’d like to know which design you like better. (Text: always the right size and color • never goes out of style • non-perishable • suitable for all occasions • [...]
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