My name is Stephanie and I am THE Customer Service department at Natural Touch Marketing. Today in the blog I want to share some ideas on using customer service as a foundation for your marketing plan.

When you couple professional marketing products with good customer service it’s the start of a simple and inexpensive marketing plan.

First of all, realize that customer service can mean a lot of different things to different people — your clients for instance. Customer service looks different when you’re doing it one to one. People know what to expect when they are in public, dealing with a waitress or at a sales counter. With you, they may not be sure.

Good customer service is simple
You don’t have to make customer service more complicated than it needs to be. Good customer service means you acknowledge your clients and treat them with respect. It’s really no more or less than your mother taught you — a firm handshake, a nice smile, good hygiene.

Look at the businesses you patronize. Who gives good customer service? What makes it good? It may be simple things you notice, like a waiter catching your eye and appearing in short order with a menu. If you acknowledge your clients in these simple ways, you can meet almost everybody’s need for good customer service.

Make a good first impression
When people meet you, whether in or out of your studio, be interested and respectful, and know you are establishing your professionalism in a few moments. This is both good and bad. Bad, because you can’t take back a negative first impression. Good, because it doesn’t take all that much to make a positive, professional impression. Acknowledge a person’s presence, and then present yourself and your business with attractive and readable business cards, brochures and other marketing materials. Since I’m the newest person at Natural Touch Marketing, I feel uniquely qualified to say that our massage marketing products are the best on the market.