Looks like there’s still plenty of winter left, folks. The snowfall is abating a bit, but there’s lots of chilly rain in the West and flooding in the East. What to do? Promote your “Warm-Up” services, that’s what.

Here’s some ideas for promotionals:

1) Does someone you love have a birthday coming up? Give them the “warmth” of your affection. Gift certificates available for hot stone massage (or reflexology with a warm  foot bath or an herbal body wrap).

2) Chilled? Tense? Achy? The ultimate in deep relaxation: Warm Stone Massage! Book a session before the end of March and I’ll combine stone massage with your regular treatment for no extra charge.

3) Have I got a treat for you! Until April 15, buy a gift certificate for hot stone massage and add a foot bath onto your next session for free.

Whenever you do a promotional, think about your goals. Do you want clients to book more hot stone massage or another service you offer? Then use a promotional like #2. Would you like to sell more gift certificates? Then try something like #1 or #3.

Once you decide on a promotional, you can choose to write and mail postcards to select clients, email clients, or simply post the promo on your website and Facebook page.

Got other ideas for warm-up promotionals this Spring? I would love to hear from you!