Do you feel the clock running down?
Our staff sat down and came up with some get-them-out-quick ideas for promoting your holiday gift certificates and services at the last minute.
The Quick
Even if you only have a few minutes, there are still effective ways to promote your holiday gift certificate sales.
1. Send an e-letter to your clients. Write and send your own message, or use our downloadable newsletter service. With our newsletter you get both a web version with full-color photos your clients can download, and a text version you can email directly to your clients. It really takes only minutes to create an engaging holiday newsletter that will also promote your services.
2. We always include a free Gift Certificates Available poster with your gift certificate order. Display it with samples of gift certificates in your office, or post one at another business where your clients go. Don’t forget to add your contact info!
The Easy
Keep it simple with one or more of the following.
3. Put a basket of sample gift certificates at your desk and in your treatment room. While clients are paying for or preparing for their session, they are likely to pick one up, look at it, and remember that they still don’t have a gift for Aunt Mary.
4. Print out a newsletter or flyer that includes a promotion for gift certificate sales or a holiday special. Place a stack of these in your office, the corner coffee shop or the local gym.
5. At this time of year, our personalization service may take more time than you have to spare. You could, however, order some postcards, and handwrite a special for the holidays — or January — on the back. Keep it simple with a message such as, “Happy Holiday! Here’s $10 to use for your next session.” Add an expiration date if you like. When clients come in for their session this month, make sure you give them one or more.
Plan C — The Postponed
Too swamped to do anything at all in the next couple of weeks? Then try one of the following tools when you have a chance to breathe.
6. Late holiday greetings. You can always send an email or greeting card soon after Christmas with a discount offer and “My Gift To You” message.
7. New Year’s mailing. Plan a mailing to go out around the New Year with a special message focused on making massage a part of this year’s resolutions. This will give you time and help your message stand out from the crowd.
What about you? Got any last-minute marketing tips to share?
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2 users commented in " Seven Last-Minute Marketing Strategies for the Holidays "
I’ve been doing Christmas cards with a $5 coupon as a “thank you” for years. Clients seem genuinely pleased at the “gift”. This past couple years I’ve switched to Christmas postcards, still with the $5 off, but adding a bit about gift certificates. I’m also trying this year emailing those that I can with an extra promotion (already have a discount on my website for certs.) for “massage dollars” for buying certs ($1 for 1, $2 for 2, etc.) Already triggered someone to come in and buy for her 2 young adult sons (I’m sure it never would have crossed her mind without the email reminder.
I like the idea of New Year’s mailing with the resolutions tie-in.
Thank you!
Awesome, LuAnne. Isn’t it great that your clients are “pleased” with the smallish gifts you offer them? Sometimes I think that yes, clients like the discounts, but they also just like being remembered with a postcard, email or whatever.
I really believe that MTs don’t need to worry about “bugging” people with once-in-a-while promos…people like it.
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